The industry is full of cowboy fashion   

Lafei Nier (Lafi Nier) Cowboy Western culture and eastern culture fusion as one, Lafei Nier (Lafi Nier) clothing to Oriental's unique exquisite emotion, on the basis of the original traditional cowboy, handmade embroidery, convex flower pattern dotted, supplemented by exquisite lace and metal studs, more features are in joint bone or in the entire fabric are scattered with manual mosaic "Swarovski" (Swarovski) crystal ornaments, color in addition to the traditional indigo blue and black. There are a wide variety of colors. Lafei Nier (Lafi Nier) brand in many countries were identified as irreplaceable brand-name, won the China International Clothing and accessories fair quality excellence Gold Award in 1999 and in 2000 won the century China's best brand the title of honor. The business strategy of the industry is to create a strong brand that can stimulate customer demand, of course, but also to create annual growth of turnover. Ye Sheng clothing can be said is the cowboy fashion brand to make people feel the fresh of, when you see Sheng industry presents the clothing, can understand the style of young designers are creating future updates. Just because of this, the direction of the wind direction of the consumer clothing is very fast, and it has become one of the most popular denim clothing all over the world. Sheng industry for many years to persist in the world women's denim apparel, from the beginning of the first pair of jeans, has created a cowboy clothing unlimited development space, and commitment in the promotion of cowboy culture is Sheng industry the same goal. In the constant pursuit of innovation in the sense of the era of the industry will not be afraid of any challenge to the development of the industry, the struggle, sustainable management, will grow with the times.