Guangzhou road and Nicole Garment Co. Ltd.   

company profile Guangzhou Fantian Garment Co., Ltd. was founded in 2007, is a set design, marketing, professional women's production and development, through long-term development, has talent shows itself in the fierce market competition, the company's brand "s journey and Nicole Nicole has gradually become China's brand characteristics; Nicole and road Nicole 's Journey the main fashion, fashion and ethnic elements into them, forming its unique style, both national elements and unique, and can follow the market trend, fashion and passion collision of the nation, will play a unique visual movement, Nicole and Nicole' s journey will be diversified customer demand oriented, put me into the pulse of fashion, Eastern National essence. Brand profile Nicole and Nicole 's journey positioning based on their own young state of life pursuit, through the interpretation of fashion taste personalized so as to create a with the interpretation of the significance of regional identity and nature and self life state. Nicole and Nicole 's journey brands adhere to "nature, self, delicate design style, add the appropriate design of the national style, create a modern women's self-confidence, elegant, healthy image of the pursuit of natural, in the mature reflects temperament of fashion. With a simple fashion philosophy, to promote the display of modern feelings, for the new women, new life, new ways to provide more fashion choices. Brand story Met by chance, but has deep love extremely, convinced of his or her own life on the journey of the unknown, the encounter of the ancient city of Lijiang, Phoenix Tuojiang River fleeting, Jiangnan region of rivers and lakes in the wasted time, like the gentle rural, or light, or soft, umbrella in rainy Jiangnan woman, dressed in white clothing, wind blowing the elegant. Living in this world, in the long walk, has been looking for, looking for that quiet; in fact, this life, has been on the road. brand positioning 1) brand name: Nicole and Nicole 's Journey 2) the brand style: break rules design, walking in the forefront of at the same time, to join the national element of the ornament; printing and dyeing, painting, embroidery, handmade beads and other Chinese style elements, Yin dye distinctive Nicole and road. 3) brand strategy: the combination of fashion and nation, is a feast. Keep up with fashion, elegant, and meet the needs of urban women who want to fashion and unique. 4) brand price: the spring and summer autumn and winter 128-498 yuan 79-358 yuan; Target consumer orientation 1) target customer groups: the pursuit of personality and taste of fashion women. 2) target customer group age: 40 - 25 years old 3) target customer group life style: Life for them is just beginning, because they know how to enjoy; they like pop, advocating fashion, personality and taste; they like to highlight the personality, petty woman's life.