BC (Hongkong) International Fashion Group Limited company to produce PREWESTERN BC mens clothing, footwear products as the core, at the beginning of the establishment that is dedicated to the Hongkong market and the overseas market, years of quietly, make PREWESTERN BC men's clothing brand clothing boutique window appear around the world. From Hongkong to Singapore, from Japan to USA, as well as Europe and South Korea, France and Italy, the fashion capital of the world, "the world feel the PREWESTERN style" dream was becoming a reality. From product development, logistics, until the sales terminal, in overseas, BC fashion group have self interior marketing system. 2008 BC (Hongkong) International Fashion Group Limited company officially stationed in the China domestic market. In a professional jeans series products as the core, fully open up the domestic market China. Belongs to the world Chinese, is undoubtedly the best stage the continuation of the dream. BC passion, vitality, personality, advocate self dress culture, pay attention to personal experience and self style in product development and brand image design, regression emphasizes integration of humanism and idealism and clothing spirit, provide a touch memory, fine spatial and temporal changes for fast food era City upstart in the door.
PREWESTERN BC men's brand positioning:
to 18 -35 years old young people as the main consumer groups, to promote "passion, vitality, personality, self" dress culture, designed for a new generation of building in the fashion front. Brand culture: advocacy of passion, vitality, personality, self dress culture, regression in product development and brand image design focused on personal experience and self style emphasizes the combination of humanism and idealism and clothing spirit, provide touch memory for fast food era City upstarts, feel the spatial and temporal changes of the gate, a quiet, a revelation, a kind of dressing attitude. The origin of the trademark "trademark graphics BC" is a combination of the deformation after tau, fusion. The leopard lips, wolf eyes, the lion's face. It is the perfect embodiment of the "BC" brand spirit; ancient culture subject represents the brand back wearing tau, reflect the strong retro flavor, eclosion horn with a romantic idealism color, a symbol of ten years of brand history, toward the dream the persistent pursuit; wolf eyes represent the brand to target keen insight, and on the road ahead calmly choice; the leopard represents the brand of quick action, the efficiency of the first and the spirit of continuous review; the lion's majesty is bred in the victory of peace, not publicity, not arrogant, self-confidence only desire for a victory, this is also the brand to treat each a successful attitude.
design concept: BC brand clothing design concept originated from the classical fire Mesopotamia civilization, advocating natural, natural. With delicate and unique style of simplicity, the cowboy debt owned by the original. The design of the guiding ideology to the spirit of man as subject, advocate of modern dress sense and spirit experience combined, make the product with the comfortable, taste and considerate. Join the idealistic elements, to make our products more full flavor. Retro background design method and close to the latest international fashion: the fit of brand performance, strong temporal make products showing a more attractive fashion sense, and the slightest dreamy romantic color.
brand story: dream and love, BC cowboy Legend Legend, dreams and the power of love, can pass through time and space, across thousands of suffering, the dream people desire to achieve, to make people love the end of the reunion. This is the "BC" cowboy spirit core of fashion culture of brand building. In the legend of the story as the background, let time go back to ancient time, there happened some no ending, unusual thing, let the evil growth in quietly, but also sow the seeds of love and dreams. Time flies, the devil appeared at different times in different colors, dreams and the power of love, the guidelines of different people and fight it, the legendary story, also it is handed down from generation to generation and continuation.
product quality and sales management, is the basic guarantee to shape the brand, with many years of production management experience, and a strong design and development capabilities, "BC" cowboy clothing is lucky to have these two security. How to find and meet the consumer's spiritual needs, with a unique brand culture and spirit connotation to win customer loyalty, is the focus of our efforts to build a strong brand Chinese cowboy. As to the imagination, so clothing can be poured more emotion. And with the spirit of the core and emotional pouring, only the achievements of the real strong brand. Although there are a lot of things, let the living in the modern people often confused, but to dream and love of the chase, but always eager to each person's heart the most pure. When the people entered the "BC" brand jeans, or in any other place ", and the transmission of BC" Cowboy brand spirit resonate, so, in their eyes, the cowboy is no longer simply just a piece of clothing, but with a perceptual relying on more. At the same time, "BC" brand also has its clear and exciting appeal.
in this brand atmosphere, everything just to reflect the long, persistent, permanent ancient invariable emotional strength. From the product itself, to the brand image, store decoration atmosphere, including all packaging, mix ornaments, and story of the legend described in the brand propaganda, everything has become the pursuit of dreams and love props, let the dream of people desire to achieve, let people who love to feel hope, let all people feel, that a dream and the power of love, still in the call to the people of today.
and the ancient stories, continued its legend.
