Zhejiang Semir garment Limited by Share Ltd / Semir group   

Zhejiang Balabala childdress Limited by Share Ltd was founded in 2002, professional brand children's clothing and supplies company Chinese, Semir group under the set design, development, sales in one of the. The company's existing marketing center, design center, production center, marketing, logistics and distribution, information management, financial management and other business center; Shanghai, Tianjin, Wuhan three branches covering Chinese; more than 300 city of more than 1500 stores. Balabala is one of the representative China children's wear industry brand, in the domestic children's wear industry took the lead in the use of "virtual management, brand chain" mode of operation, to be the first Chinese children's wear industry virtual management mode. The company since its inception, vigorously implement the brand strategy, the brand image, product design, market development, sales and service and information management of all aspects of upgrading. The company and the brand has made a number of achievements: get children's wear industry first "Chinese brand-name products", "Chinese ten children's clothing brand" title, the tenth session of the "China Cup" International Children's wear design contest gold prize, "2006-2007 Chinese clothing brand the year award" the potential award, and continued for years into the Chinese garment industry sales revenue, profit rate, total profits "three" top 100. "Barak" positioning for the city public family children's clothing brand, child life culture as the core, with "rich children a better life, open free to grow the world" as the enterprise mission, advocate "take one's ease, remain free" children's new development philosophy, unique brand concept and brand culture has aroused widespread concern of consumers, advertising language "childhood is not the same" has many consumers for having heard it many times. In product design, Balabala established an international level team of designers, and in cooperation with the world first-class fashion design company, real-time access to international fashion trend information, each quarter developed hundreds of classic style, leading the fashion China children. In product supply, play the advantages of virtual management, make full use of China continent in the world famous clothing production capacity, with a large number of outstanding domestic manufacturer and supplier cooperation, the establishment of the Yangtze River Delta, Pearl River Delta two supply and production base. Strong supply system, advanced scientific management, quality cognition highly technical team, strict, ensuring Barbara kids long has the highest level of quality. In the market operation, adhering to Semir group "river water, the river with" win-win concept, positive guidance and services to join the business, pay attention to value added channel capacity, encourage to join the company of operators, enhance the overall strength of the franchisee. The brand, Barbara is the first one of the large-scale advertising of children's wear brand in CCTV, the use of creative brand public relations promotion and a full range of brand advertising, combined with "multiple shop, open shop" strategy, the rapid increase brand awareness and reputation; Barbara constant management innovation, accelerate the speed of integration of downstream industry the chain of clothing industry, in comprehensively enhance the core competitiveness of enterprises at the same time, and actively promote the process of Chinese children's clothing brand. Balabala is not only a children's clothing brand, more is a children's fashion way of life advocates, promoter. Facing the future, Barbara will seize the children's wear industry rapid development of this opportunity, the realization of "thousand stores, billions of brand", strive to become Chinese and the world of children's wear industry benchmark brand, and ultimately become a first-class international children's products kingdom.