- Brand name: Heng Yuan Xiang Xiaonan NANONAN
Heng Yuan Xiang, founded in 1927 in Shanghai, China, has products of wool, knitted, apparel, home textiles and other large categories. The overall sales of sweaters and sweaters are always the same as that of the industry. As one of the largest wool enterprises in China and the world, the use of wool in Heng Yuan Xiang is more than 10000 tons. In the world, one sheep for every ten sheep is used by Heng Yuan Xiang.
Heng Yuan Xiang is the first enterprise to implement brand operation in China after entering the market economy (1991). It is also the first Chinese franchising enterprise (1999). Heng Yuan Xiang currently has more than 100 affiliate factories, more than 600 franchisees, distributors and more than 7000 affiliate outlets. The coverage rate of sales outlets in China's provincial market is 100%, the coverage rate of market outlets in cities and towns is more than 90%, and the coverage rate of county level market is more than 60%. In 2010, Heng Yuan Xiang (Beijing) company was formally established.
Brand is the most valuable asset of Heng Yuan Xiang group. Mr. Milton Kotler, the world marketing master, the vice chairman of the international brand alliance, and Mr. Francis, chief consultant of Coca-Cola, gave high praise to Heng Yuan Xiang's brand management, and praised Heng Yuan Xiang as the "Coca-Cola" of China.
In 1999, Heng Yuan Xiang won the title of "China well known trademark".
In 2002 and 2003, Heng Yuan Xiang won the title of "the ten most popular brand in China" for two consecutive years.
In 2006, Heng Yuan Xiang ranked second in China's 100 most valuable time-honored brands.
In 2007, the world's brand laboratory released the list of China's 500 most valuable brands, Heng Yuan Xiang brand ranked 64, the brand value of 9 billion 458 million yuan.
In 2008, Heng Yuan Xiang entered the 336 place in Asia brand top 500.
In 2009, Heng Yuan Xiang was recognized as a state-level enterprise technology center.
Heng Yuan Xiang Group is not only a "wool king", but also maintains 6 world records, including the world's thickest wool, the largest wool ball, the longest knitting needle, the most expensive wool, the finest wool (fabric), the largest hand knitted sweater. It is also the first industry in the industry to obtain pure wool logo (1991), ISO9002 certification (1996), the National Quality Award (2006) and other awards.
In December 22, 2005, Heng Yuan Xiang officially became a sponsor of the 2008 Beijing Olympic Games. This is the first non sport textile and garment enterprise in the history of the Olympic Games to become a sponsor. In November 30, 2008, Heng Yuan Xiang became the first partner of the Chinese Olympic Committee. In 2010, Heng Yuan Xiang became the 2010 Shanghai World Expo licensed production and retailer. Heng Yuan Xiang will accelerate the realization of the mission of becoming a part of history with the opportunity of participating in international large-scale events.
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