"Cardanro" comes from the "CATANZARO" (Catanzaro) and the "Cardanro" (Cardanro) brand in the famous southern city of Italy. With the frog as the original image, the "fashionable, healthy, charming" design concept, "noble quality, enjoyable life" culture leads the fashion trend again.
Guangdong Cardanro Fashion Co., Ltd., under the Cardanro group, is committed to providing consumers with a new concept of fashion life. Since its inception in July 1, 2003, the company has persisted in the viewpoint of human resources as a strategic resource. Since its inception, it has continuously attracted top talent from well-known enterprises in the industry, so that the company has maintained its vigorous vitality in rapid development.
The company's talent strategy of "team, innovation and learning", from personnel selection, post entry training, to talent reserve, incentive policy and usual corporate culture construction, embodies the development strategy of staff and enterprise growth together.
Cardanro brand products companies break through the traditional production mode, devotes to carry out virtual production, and integrate a large number of manufacturers with strong production capacity, strong technical force and excellent product quality in Guangdong, Fujian, Jiangsu and Zhejiang to establish long-term strategic cooperative supplier system. Up to now, more than 400 professional manufacturers have joined the Cardanro supply chain to form a strong supply base for the company.
Cardanro brand products companies actively implement product based brand strategy, make full use of the intangible assets of Cardanro brand, and mobilize tangible assets to integrate social resources with intangible assets, and form a strong network of operations by means of franchising, thus achieving scale operation and rapid expansion. At present, there are more than more than 3000 Cardanro shops distributed in China, and the market share is steadily expanding.
In April 20, 2009, the signing ceremony of sponsorship of the sixteenth Asian Games Organizing Committee and international famous brand Italy Cardanro (CARDANRO) was held in Delight Inn, Guangzhou. Cardanro (CARDANRO) has officially become a sponsor of the 2010 Asian Games in Guangzhou. At the signing ceremony, the Organizing Committee of the Asian Games also announced the approval of Cardanro (CARDANRO), which was named the "Asian Games angel" - the 2010 Guangzhou Asian Games etiquette volunteers selection contest.
External: display of strength and brand image;
The Cardanro brand has gained the opportunity to reach the world-class stage, and has promoted the popularity and reputation of the brand in Asia and even worldwide.
As the only casual wear partner of the Asian Games, it will gain more voice in the industry and directly enhance the brand status.
Through all kinds of terminal promotion activities and promotional activities, effectively promote terminal sales.
On the inside: enhance brand equity; through Asian Games marketing, learn international advanced operational concepts and methods, boost morale and consolidate team;
Cardanro sponsored the Asian Games not only to promote the brand image by Asian Games promotion, but to promote the 4 integration and upgrading of enterprise culture, brand core value, technological innovation and brand marketing with the help of Asian Games sponsorship, and then achieve the upgrading of the overall strength of enterprises, which is the long-term layout of Cardanro.
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