from the Taiwan high-grade mature ladies -- PASSION passion, the main expression of clothing style, concise yet neutral independent female gentle flavor, hope with smooth lines, shear clothing wiring changes and style diversification of pop elements, showing women's individual characteristics, so in the creation of the brand name on the name "PASSION", she has the intellectual, emotional and express female mature and reserved, under the brand name LOGO logo font form also to independent with a soft brush, performance a trait like feminine curves elegant sense.
PASSION barium Xuan clothing focus on women's fashion beautiful career, adhering to the "low-key luxury, elegant and harmonious" costume ideas, committed to shaping the unique charm of fashion brand, create Oriental women wear the unique cultural character and extraordinary wisdom, modern women elegant perfect life.
1988 years: Taipei established "Ding Ke International Company Limited", with "I 'NNs" brand development of women.
1990 years: Beijing sun Avenue opened stores Chinese first brand.
1995 years: the establishment of "PASSION Ba Xuan" brand, set up counters in Taiwan sales, and "I 'NNs" brand introduction China.
1996: Shenzhen office, and registered "PASSION Ba Xuan" brand.
1997 years: registered "barium Xuan garment (Shenzhen) Co., Ltd.", set up factories, and the way to direct cut a striking figure in Chinese clothing market.
1998 years: to develop Chinese market by taking South market as the main force, engaged in the promotion of brand image.
1999 years: accept orders in Taiwan, to provide export styles and processing for each big famous factories, in China actively develop the markets of the north. Due to the magazine, the media scramble to interview report, "PASSION Ba Xuan" became the Taiwan fashion industry's flagship brand.
2000 years to join: self / the combination of comprehensive development of China market marketing system.
2002 years: the establishment of "Hanyang garment (Shenzhen) Co., ltd.".
2003 years: the country has a south of Haikou, West to Urumqi, north to Harbin, east to the Shanghai Hangzhou and other high-end department stores self counters / franchise stores more than 200.
2009 "PASSION years: barium Xuan" conducted the first signs include LOGO fonts, terminal image such as a full range of comprehensive upgrade.
