Guangzhou Shi Pei Garments Co., Ltd. is a design, production, sales, brand operation in one of the modern clothing enterprises. The head office is located in the international fashion metropolis, Guangzhou, specializing in the design, production and sale of fashionable women's garments. The brand "Ailizhe Alice", built by the company, is committed to providing modern women with a perfect lifestyle. It cleverly combines all kinds of fashion elements with the sweetness and elegance of Oriental people, selects high-quality fabrics and exquisite workmanship, so that each Ailizhe dress has lasting attraction and objectivity in its connotation and aesthetic interest.
"Ailizhe Ai Lizhe" believes that modern women provide a perfect and perfect life condition as their duty to make fashion and fresh breath coexist, and to show youthful vitality through sophisticated tailoring and flowing lines in mature temperament. "Ailizhe Ai Lizhe" has many outstanding domestic cutting-edge designs, which perfectly presented the fashion elements of Europe and Korea to form the mainstream style: "European and Korean style" and "Ailizhe Ai Lizhe" give full play to their own R & D, production, design and sales advantages to fully open the domestic market.
Brand positioning:
"Ailizhe Ai Lizhe" integrates hundreds of advantages, which combines the fashion style of Japan and Korea, and sets up elegant European and American styles.
Japan and South Korea conform to the eastern body's petite body shape and sweet and gentle temperament, no matter the graceful style of the little girl next door, or the urban-women white-collar temperament can be applied. The Japanese beauty clothing highlights the slender waist of Oriental beauty in the print version. At the same time, mild colors and intimate cutting make the whole dress fresh and fashionable, and always let people fall in love at first sight.
European and American styles can make women more attractive and sporadic. It makes people look taller, and design concepts and workmanship are the mainstream of the trend of the times, which is more suitable for the northern fashion.
Age positioning: fashion women aged 18-45
Grade positioning: the price of high-end products.
Channel positioning: store, shop, store, special store.
