feeling of home Sheng Yu home textiles Philosophy people oriented, integrity first, to be perfect, always striving for.
The textile industry pioneer of China • Sheng Yu Group Co., Ltd, established in 1996, in the possession of "Hometextile strong commander and Hometextile strong founder" reputation of the textile industrialist who taught president led with industry development and continuous jump. 10 years of wind and rain baptism, Shengyu group from scratch, from small to large, from weak to strong, all without exception shows a step footprint Shengyu harvest is a step scenery.
In Cangnan County Lingxi demonstration Industrial Park China • Shengyu Group Co. Ltd., has so far been set weaving, dyeing, research and development, manufacturing and sales of integrated modern bedding group, has 5 subsidiaries and holding 3 shareholding companies, 5 holding subsidiaries are: Shengyu group in Hubei province Jiayu Shengyu Textile Co. Ltd, Shengyu group Wenzhou import and export trade Co., Ltd, Cangnan Shengyu Textile Technology Development Co., Ltd., Cangnan Shengyu Textile Sales Co., Ltd., Cangnan Tianhe Food Co., ltd.. After years of fighting the market, today's Shengyu group and member enterprises of the total registered capital of 120000000 yuan, the total assets of 470000000 yuan.
As a famous domestic brand hometextile, struggle in the years of the market, continue to improve and perfect. Nowadays, Sheng Yu brand in the product has to include bedding, bedspread, quilt cover, quilt, pillow, mattress, bed sheets, bed mat for summer, Chinese medicine health care bedding, curtains, blankets, towels and other products twelve categories, more than one thousand kinds of patterns of bedding series products.
The operation of Tao Sheng Yu, in the continuous improvement of product core competitiveness at the same time, more before peer put the construction of brand image building, brand culture construction, brand identity system as a primary focus of the work. Compared with the same type of competition, Sheng Yu in the operation of brand on doing more specifically, more detailed, more comprehensive. Misunderstanding and the birth of a variety of brand symbol to abandon the other brand "behind closed doors", brand operation principle but adhere to the "market-oriented" and "consumer guide", and in-depth market research and consumer insight according to market and consumer demand, and based on this, establish the solid belongs to own brand system Yu sheng.
Brand after years of market operation, Sung Woo people always adhere to the "three high and one low" strategy (high positioning, high quality, high service, low price), and took the lead in peer into the brand competition, rather than the original price competition and product competition. So far the Sheng Yu brand, has been in the country twenty-seven provinces and autonomous regions with more than 60 general agent and more than 2000 franchise retail shop or store. While Sheng Yu's various products more popular consumer favorite, except in China is very hot, some of its products are exported to Southeast Asia and Europe and other international markets.
