Introduction
the red group is the first in Jiangsu province provincial township enterprise group, is the birthplace of China Township Industrial � D� D Xishan City township enterprises pacesetter, Jiangsu province key enterprise group, the national hundred pilot enterprises, ranking the leading position in the national garment industry.
the red group to create a national brand has been appointed, red bean trademarks for A Well-Known Trademark in China, contains profound national culture, well-known both at home and abroad. Group vigorously implement famous brand strategy, since 91 years, has won the honor more than 20 level and above, among them, 94 years Hongdou clothing was named "one of China's top ten brand-name clothing", 95 years red shirt, red bean suit both were rated as China famous brand. At the same time, the completion of the registration of a trademark in 54 countries and regions, a solid foundation for a world famous play.
the red group in the clothing enterprise brand series products production and sales in the country the most, the largest scale, in 1995 April, by the China Garment Association approved, red bean card clothing market share in the country ranked first in the famous brand clothing. In 1996, the production of red bean group company brand shirts, suits, ties, fashion, children's wear, underwear and other about 10000000, achieved sales revenues of 1271000000 yuan, profits and taxes 116000000 yuan and exports more than 20 countries and regions, earning $15000000. Now, the red group covers an area of 880000 square meters, the total assets of 960000000 yuan, the number of employees more than 8000, of which more than 700 introduction of College students.
Hongdou Group the entrepreneurial performance was highly evaluated by the central leadership. In 1995 May, General Secretary Jiang Zemin Jiang, Zhejiang, Shanghai convened two provinces and one city government leaders and 12 large enterprises Leadership Forum in Shanghai, the red group as the only representative of township enterprises to participate in, and made a statement at the meeting. The operating mechanism of general secretary of Hongdou Group implementation of the famous brand project, talent strategy, four linkage affirmed, and appreciation of "red bean name". In 1996, the red group has become Xishan City, Jiangsu province key enterprise group. In 1997 April by the State Council included in the national 120 pilot enterprises ranks, become one of the pillar enterprises to promote the development of national economy.
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