Warm bird group is a research and development, design, production, sales in one of the large brand clothing enterprises, located in Changchun economic and Technological Development zone. Since the group was founded in 1996, the chairman of Mr. Li Yuhong, under the leadership of “ design, sewing, really true and sincere service ” business philosophy, to create the perfect harmonious, “ ” as the core values, create a warm bird “ ” brand clothing series, and its top &ldquo fabric; exquisite workmanship, elegant, noble, elegant ” the distinctive characteristics, enjoys a good reputation among consumers.
The group set up a complete sales network in the northeast, North and central China, and the sales branch, the clothing branch, the R & D center, the technology center, the information center. In the process of more than ten years of development, we have to deepen reform, optimize the industrial organization structure, give full play to the advantages of enterprise groups, improve the overall efficiency and market competitiveness. From the garment and textile industry as the main body, the extension of the development of real estate, hotels and other industries.
The group with impressive performance, for 6 consecutive years was named the top 50 enterprises in the economic development zone, for five consecutive years was named Changchun, Fortune 50 companies and 50 private enterprises in Jilin Province, and was awarded the provincial advanced enterprise of quality management “ ” &rdquo and “ the integrity of enterprise;. “ warm bird ” trademark for nine consecutive years was named “ Jilin famous brand ” and “ Jilin famous brand product ”. Has successfully developed the CBA ceremonial costumes series, and was awarded the Sixth Asian Games Organizing Committee of the “ the sixth session of the Asian Games official appointed ceremonial clothing ” title. August 2007 warm birds won the “ China's well-known trademark ” title.
In 2009, the new warm bird clothing industrial park began to invest in production. This covers an area of 56 thousand square meters, with a total construction area of 100 thousand square meters, with a total investment of 300 million yuan, with an annual output of 4 million sets of clothing / piece of the new park, all completed, will become the Northeast's largest brand garment enterprises!
In 2010, the group once again break Tuoye, Beijing's national image is the flagship store opening soon. Thus, in China, Northeast China, has warm bird Beijing Tianjin Hebei region, and about the development of the Yangtze River Delta, Qi Lu Yu, Southern China and other areas of the market network, sweet bird has formed in Beijing, Shanghai, Liaoning, Jilin and Heilongjiang, Inner Mongolia, Tianjin, Hebei, Shanxi, Zhejiang, Jiangsu as the core covering 10 provinces more than and 50 city of more than 70 stores. Unified management strategy, a unified decorative style, a unified store image, so that the brand image of warm birds, corporate culture can be effectively demonstrated in the vast number of consumers have been widely recognized.
“ alongside the world famous, make hundred years brand &rdquo, the brand is to warm the bird; she perseverance steady pace, and gradually realize the &ldquo &rdquo, based in the Northeast; to the national development objectives.
