brand
The concept ofbrand
Aioubei — — IOBEY” &ldquo English homophonic;, represents hope and display;
as long as we hope, to actively self display,
can be infinite possibility of achievement women.
charm woman, like the bloom has infinite light gem bloom its boundless.
design
Nordic fashion design, coordination of the conflict natural warmth and rational humanistic sense, always reflect on the human care and simple life art. There is no luxury, not gaudy decoration, only to control, the traditional value of respect for the natural elements, the preference, the unification of form and function. Aioubei women, based on in-depth exploration of Scandinavian design style, with a keen grasp of the women's products popular trend, to the modern female “ the pursuit of simple natural ” desire as the starting point, and strive to be pure Nordic design simple fashion style “ ” to Chinese.
brand positioning
style: simple, fashionable, elegant; popular feminine, with light mature women's popularity;
age of positioning: mental age 25-38 years old
positioning of consumers;brand grades: mid-range (suitable for mass consumption, brand)
revenue subdivision: the annual income of over 60000 yuan
the image of their temperament:
them self-confidence, fashion, personality but does not make widely known, with wisdom capable and feminine temperament perfect;
they love life, have a dream, a smile always permeated with the face, with the woman's beauty, the beauty of success;
whether urban white-collar, leisure sports, sexy, noble, lady implicitly, the individuality of national, she'll try it, enjoy the different beauty.
their life state:
they live in the fast rhythm of city life, from morning to evening will replace different work and life scenes,
work, party, family, free shuttle in different corners of the city;
they understand harmonious relationship with the surrounding environment to obtain,
induced heart with gladness, and enjoy the comfortable life wonderful!
