In 2012, one of the brands of Fashion International Brand Management Co., Ltd., Fergarano (Faye Grano) women's wear brand, tried to double line promotion of entity channel + e-commerce in Chinese market. At present, it has entered Guangdong, Guangxi, Yunnan, Hunan, Fujian, Jiangxi, Anhui, Henan, Shaanxi, Shanxi, Shanxi, Shanxi, convergence, and so on.
One Fashion International Brand Management Co., LTD (hereinafter referred to as "company"), the company is headquartered in Italy Milan, Asia Pacific headquarters in China. Hongkong, set up a number of branches in China, and in China, Zhejiang branch, with a modern enterprise production base, with a total construction area of more than 60 thousand square meters, 300 employees in the administrative office, more than 4000 employees in the production line, the number of design and development has amounted to 3000, is a brand fast digestion of fashion clothing enterprises.
Companies adhering to the "fast fashion founder" management concept, relying on specialized, large-scale R & D and production technology, the company has developed into a multi brand operation of modern fashion enterprises. By the end of 2012, the global sales of several brands of the company had exceeded one billion US dollars, and now there are more than 1000 direct and franchised stores in the world, and the network has been built in 24 countries worldwide.
With the Asia Pacific playing an increasingly important role in the global economic market, the company has also adjusted the brand strategy of the future global layout, and entered the Asia Pacific market in 2012. Now it has laid the market for China, Singapore, India, Korea and other markets, and the company is trying to diversify its brand promotion mode on the basis of strengthening the original brand's entity channel.
