Bai Ke clothing is a new denim garment enterprise that develops, produces and sells. Founded in June 2005, the company registered capital of 1 million yuan, is a clothing creative design, clothing and fabric development, international fashion information processing, clothing production and market development of the five core businesses, based on the "production, learning and research" mode of combining the construction of a new type of enterprise.
The concept of "respecting the market" and "fast fashion", introducing all kinds of talents, breaking through the original garment processing and ODM led mode, and co operating with various fashion information organizations, has established five independent centers of fabric research and development, creative design center, information processing center, marketing center and production center, attracting a large number of professionals engaged in garment design, processing, foreign trade, human resources and other professionals. The company has been working with major media portal websites and fashion information information websites, and set up information centers and design studios, providing a platform for information exchange to promote the development of clothing creative business, laying a good theoretical and personnel foundation for the deep development of the clothing industry. The company adheres to the principle of "people-oriented".
With a passionate team, an enterprising cultural atmosphere, and a company's profound cultural background, as well as its unique regional advantages in Zhongshan's "hometown of Chinese jeans", Guangzhou Bai Ke Garments Co., Ltd. will create a new attitude in the field of management, marketing and marketing.
Two. The development of the company. Encyclopedia costumes were created by Bao Youzhong, the two brothers of friendship, and founded in the international city of Shanghai. Mr. Bao Youzhong was born in December 1999 and retired from the fifth division of the PLA Air Force. With the pioneering spirit and practical spirit of its military career, the first high-end fashion custom store was opened in Cheap Road, Shanghai in 2002, with the name of four homes and five entries. It also specializes in washing clothes in a long-term strategic perspective.
In 2004, due to the growth of the scale, the development needed to turn to the Sijiqing clothing distribution center in Hangzhou. In order to improve the quality and supply of products, the first garment factory was established.
In May 2005, the scale expanded further, and rooted in the international garment trade center of Guangzhou. In the new China clothing center, the "cool clothing workshop" was established.
In June 1, 2005, it was renamed "cocoa Australia" to play a strong role and seized the opportunity of washing clothes.
In July 2005, in order to meet the needs of customers and develop supply channels, another garment factory specializing in the production and supply of jeans washing garments was launched in Dayong Town, Zhongshan, China's cowboy town. After the expansion of supply and demand, the factory experienced four expansion and relocation.
In December 30, 2005, the Zhongshan cocoa garment factory with independent property rights opened. After meeting the demand and supply, we relocated and expanded 2 times. Up to now, the factory area is over 15000 square meters, with thousands of machines and equipment.
In June 2007, in order to ensure the quality requirements of washing garments and the establishment of fast fashion supply chain, we invested in Shun long water treatment plant in Jiangmen, Guangdong. The introduction of South Korea's high-end washing equipment and talent. Up to now, the water washing plant has an area of more than 15 square meters and employs more than 2000 people.
In 2007, we cooperate with the store brand, our Sichuan Garments Co., Ltd. to provide design and production of jeans washing garments. Since 2009, we have opened nearly 100 brands of meilibudayang brand stores.
In August 1, 2013, Bai Ke formally entered the large-scale e-commerce platform Tmall mall.
Three. 100 brand culture and design concept: fast fashion, continuous innovation, emphasis on the pursuit of individuality and fashion, combining the novel and exaggerated techniques with the rough cowboy style, breaking the traditional unconventional design thinking and paying attention to local details.
The combination of high quality technology and the development of urban women's personality and elegance is the essence of the design of Bai Ke dress. Encyclopedia apparel is the latest fashion trend to catch up with consumers.
Hands. The business philosophy of multiple, fast, fashion and parity is unique for the sake of positive independence, economic stability, and uniqueness.
We still have a taste, a fashionable white collar who is passionate about life and a personality, and a new style for young people.
Four. 100 can brand value. Bai Ke garments denim washing products adhere to the fashion concept of breaking the domestic cowboy market tradition and the rough and imitation of the international first line Cowboy brand. In the international and domestic front-line denim brand tradition, rarity, high price and single style characteristics, we need to create a fashion concept that is a hundred people.
Four. Company mission. The company's sales network covers most provinces and cities in China. It includes Heilongjiang, Jilin, Tianjin, Beijing, Shandong, Henan, Jiangsu, Shanghai, Fujian, Hongkong, Hongkong and so on. Registered brands include "cocoa Li", "Bai Ke Ke Ke Bakeboke", "cocoa Nuo", "cocoa one hundred degrees 100 degrees" and so on. Encyclopedia clothing through various channels and various channels to cooperate with each other, learn from each other's weaknesses, extract fashion essence, and strive to make hundred clothing brand to become the leader of jeans washing clothes.
