Company profile
SAKINA M’ SA Italy David trading company has independent brand, headquartered in Italy Rome Ma Sasheng Giuliano street, in the world many countries and regions have opened a franchise store.
Shenzhen David Trading Co., Ltd is authorized by the Italy David trading company SAKINA M’ sole agent of SA in the Asia Pacific region. Shenzhen David trading company in China is responsible for distribution of the mainland, in Beijing, Tianjin, Wuhan, Chengdu, Chongqing, Taizhou, Guangzhou, Shenzhen city have set up a branch office, responsible for SAKINA M’ SA Chinese market development, marketing and other operations.
The corporate culture of
Business objectives: based in Southern China, radiation throughout the country, create the first brand
Enterprise purpose: to create a perfect fashion, advocating exquisite life
Business philosophy: quality oriented, customer service, build a chain network, creating a win-win sharing
Quality concept: market decision, modern management, system management, professional services
Enterprise talent concept: human resources is the core of enterprise survival
Enterprise values: sincere service is the fundamental business survival
Motto: be resolute,
Brand style
SAKINA M’ SA in nature, urban, identity and memory for design inspiration, costume culture, adhering to the European deep inside for a long time, the fusion feature Chinese city female body, the most delicate cotton, wool, silk, leather and new blended as raw material, show female elegant and fashion leisure dress. The theme of the series and emphasize the brand single product mix, simple and smooth lines and exquisite Handmade, with SAKINA M’ Ms. SA's gorgeous and comfortable clothes to enjoy.
brand positioning
Elegant, casual fashion, with 25-40 years of independence, self-confidence, profound culture and elegant taste of women as the target consumer group.
Five, market planning
SAKINA M’ SA China following brand regional market planning:
In the first tier cities in the high-end women's shopping malls, second tier cities for radiation, radiation three city
