Hongkong free point Clothing Co., Ltd., founded in 1998 in Hongkong, the fashion capital of Asia, is a clothing Brand Company with design, production, sales and management as a whole, specializing in fashion apparel terminal services. It owns three fashion clothing brands: Mibane (M1BANU), "H&Y2003" and "Nancy Ni". Among them, Mibane (M1BANU) is one of the main brands of the company.
Style positioning:
Mibane (M1BANU) has become the pioneer of fashion and fashion culture. It has become a new model of fashion and personality. M1BANU products capture the fashion elements of Europe and Korea and combine the artistic director's extraordinary design ability to push each piece to the forefront of the trend and create a pleasant surprise for consumers.
The three main force series: urban fashion series, cool feeling fashion series, ladies fashion series.
The products include women's tops, jackets, dresses, shirts, cotton padded clothes, down garments, fur, cowboys, woolen coats, windbreaker, women's shoes, handbags, hats, scarves, etc. According to the characteristics, handle and style of different fabrics, we have targeted design. We have set up a special design team for research, development and design in Europe, Japan and Korea for a long time, developing more than 1000 styles throughout the whole season and updating dozens of new models every week.
distribution
Mibane dress, constantly learning the international advanced brand fashion professional retail mode - fast fashion SPA mode. Through brand operation, commodity planning to production and retail, the unified operation mode controlled by the company has not only successfully solved the various constraints of the traditional clothing industry, but also developed a strong commercial platform with a unique development mode, and quickly realized the overall leading of chain size and brand benefit. The international most advanced fast fashion SPA business model has been brought into the domestic market dominated by manufacturing. With the impetus of its innovative business mode, advanced business philosophy and forward-looking development strategy, the company has formed a unique "new model" and continues to create value for its customers.
Age positioning:
At the age of 18-35, fashionable women pursuing individuality, pursuing self and independent self-confidence are the main customer group centers, accounting for more than 80% of the market group.
Price positioning:
Spring and summer wear: RMB 89-399 Yuan Qiu winter dress: RMB169-899 yuan
1, zero inventory: all chain stores are monitored and deployed by the company's commodity monitoring department through network and software technology, so as to control the inventory of goods and control the zero inventory in the store.
2, zero risk and high return: micban can assure the joint venture that the store will recover the total investment on the premise of the expiration of the performance of the contract.
3, full trusteeship: according to the successful experience of the company, we should carry out a full range of professional management from the designated location, uniform decoration, recruitment training, new shop opening, logistics distribution to store operation, customer management, financial control, etc., without the franchisee's own business management.
4, membership resources: huge membership resources sharing.
5, brand advantage: Affiliate cooperative stores enjoy the reputation of the company's unified advertising planning and various media publicity for the "brand". As a retailer brand, the company pays great attention and devotion to the goodwill of the enterprise. It provides customers with double guarantee for the quality and reputation of the enterprise in terms of quality, thus further enhancing consumers' sense of shopping safety.
6, commodity advantage: each brand business or manufacturer has its obvious advantage products. The company can flexibly select the best of all the family to optimize the combination. The complete variety of goods and the diversification of commodity styles, styles and grades constitute the strong competitiveness of commodities.
7, price advantage: the company takes the group development directly to the manufacturer order production, saves the unnecessary intermediate link, thus obtains the lower cost.
8, grasp the market demand: as a retail terminal enterprise, we directly deal with consumers, deeply rhyme customers' consumption psychology and demand, and be able to grasp the rapidly changing market in a timely and accurate manner, which is conducive to the development and introduction of marketable goods and take the initiative in competition.
9, promotion advantages: the company as a member of the retail business development, has terminal customers' relevant information and information, and the customer group has clear objectives and regional concentration, so publicity and promotion is targeted, promotional expenses are both economic and effective.
Joint venture: a chain store wholly owned by associates and managed by the headquarters of the company.
1, the identity of the joint venture: recognizing the business philosophy and development mode of Micha new, and are interested in engaging in the apparel retailing industry. Having a certain cultural quality, healthy body, good local connections and strong social skills in the area, and having enough investment ability.
2, shop conditions: shop area of 40-200 square meters, shop location for joining the city (town) of a kind of business district, golden section, along the street frontline, line shopping center can be, its location must be confirmed by the headquarters of mbahn.
3, joint venture contract period: 2 years; franchise fee temporarily waiver.
4, cost bearing: all expenses related to this store are borne by the store.
5, store image: (including doorway, hall image, prop layout, cash register system, anti-theft system, related equipment and facilities, etc.), according to the national chain standard, overall plan and unified design guide construction.
6, operation and management: to ensure the unity of image, operation and management of the company's nationwide chain, the operation of the cooperative store is managed by the headquarters of the company.
7, supply mode: all the distribution, replenishment and replacement are directly handled by the headquarters of the company, and the expenses incurred in transportation are taken care of by the franchisee.
8, the management staff and business personnel of the cooperative cooperative store are recruited, trained, hired and managed by the headquarters of MB, and the remuneration standard is set up by the headquarters of the company, and the cost is borne by the franchisee.
9, all products are unified retail price, if sales promotion, according to headquarters promotion activities content. The franchisee will enjoy a large amount of monthly sales according to the sales volume of the franchisee according to a certain proportion of the turnover.
10. Mibane headquarters handles customer complaints and quality problems.
It's not just a leap, it's also a revolution.
This is the spirit of change. From the traditional brand agent to the SPA mode that wins by "fast", the company takes the role of industry innovator and forerunner to undertake the important task of industry transformation. With the successful experience of many years, Michal from all aspects of management and guidance such as shop location, decoration, shop recruitment, training, shop operation, marketing planning, brand promotion, shop supervision, customer management, financial control and so on, so that every franchisee can achieve standardized replication. The headquarters is managed in a unified way and implemented efficiently, so as to ensure that franchisees have the lowest risk and maximize profits.
Mibane adopts direct management and operation mode without any intermediate links. Scale operation, information management and strong logistics distribution system have the advantage of cost leadership. This will enhance the "performance price ratio" of the women's clothing, and truly "value for money". Years of rich industry experience, strong development and design capabilities, so that the clothing of michnappa can keep up with the pulse of fashion, and give consideration to the comfort and diversity of products. Accurate brand positioning, and constantly enhance the terminal brand image, MICON new intention to serve every customer well, so that consumers can get more high-quality humanized brand experience in mICAT.
It is not only a fashion, but also a spirit.
Concentration is an attitude and a spirit. It concentrates on the women's retail chain industry, micatno, constantly absorbs and trains talents through school enterprise cooperation, keeps talents through perfect training and incentive mechanism, and provides a meticulous service for every customer and every partner through a comprehensive training and incentive mechanism. This is a spirit of win-win cooperation, creating value for employees, realizing enterprise's sustainable operation, creating value for customers, leading the garment industry process, creating value for the society, and creating a harmonious and win-win future.
The company has always built an enterprise culture based on respect, with the core values of "focus, win win and value", and the integration of the generals, schools and families. And through "honor, execution, dream, growth, happiness, gratitude" to interpret. Through the training of militarization, we should cultivate the sense of honor and execution of the staff, and let the employees integrate into the enterprises with family loving tenderness and affection, so as to enhance their sense of belonging and responsibility.
Mi ban has his own "Whampoa military academy" - the University of micarno School of Commerce, the Institute and many domestic institutions and excellent training institutions, from strict screening, training to implementation until standardization, all reserve managers, shop managers, senior managers, all have to meet the standards of the company before they can be promoted. Every employee of the company can get experienced growth here. Mibane regards talent training as one of the most important strategies of enterprises, delivering more talents to enterprises and society and fulfilling the social responsibilities of enterprises.
Instead of catching up, they choose to lead.
The pace of success is steadily advancing. In line with the "fast, robust and standardized" development policy, micparno continues to optimize the retail mode. It plans to exceed 1000 chain stores by 2016 and exceed 2000 chain stores in 2020. Mibane should not only create a strong commercial empire, but also become a large garment retail industry group integrating design, production and retail through the integration and control of the industrial chain. While paying attention to industrial operation, he will also attach importance to capital management and promote and accelerate the industrial development of the group.
