" Small mark "Was founded in 2004 with a rich cultural background. Brand of children's wear Xiao mark has always been committed to the development of children's business, and has set up a brand design, brand manufacturing and operations center. It has excellent designers at home and abroad, and has set up a product research and development center in Huizhou, Guangzhou and Shenzhen, and has established a strong product design and research and development system, which is responsible for the business expansion and brand development of the domestic and foreign markets, and is based on a large-scale, specialized and institutionalized mode of operation. The brand enters the market with the leading mode of chain monopoly, special counters and franchising. The product is located in medium and high grade, suitable for 3-16 year old urban children who advocate health, personality and fashion. The product specifications are divided into two parts: children and children. Products are more innovative fashion and values, to meet the needs of consumers, to provide consumers with fashionable, dynamic, comfortable quality children's clothing. The style emphasizes the collocation and partial details, and shows the lively and lovely side of children through fashion color combinations. The "small mark" brand advocates quality and quality service. It is committed to continuous business strategy and endless creativity, creating brand culture, so that more children can experience a new way of dressing.
The brand development has been spread all over the country to the present, and there are more than 100 stores, franchisees and counters. In September 2005, "small mark" took part in the China small and medium enterprises exposition, and was awarded the "enterprise credit member unit" and awarded the medal and certificate. In December 2005, the company was awarded the "advanced public welfare activities, care for children's growth" advanced units in Huizhou. In 2006, it was absorbed by the Guangdong Provincial Quality Inspection Association as a member unit, and awarded the "Guangdong Quality Inspection Association group member unit" medal and certificate; 2007 was awarded the "Huizhou famous product certificate". In 2009, Guangdong was awarded the certificate of "famous brand in Guangdong province". After several years of development, it has gradually become a brand with relatively high influence in the children's clothing industry.
We will strive to make "Xiao Dao mark" a famous brand in China and a world famous brand children's clothing in the spirit of positive innovation, integrity, pursuit of excellence and mutual benefit and win-win attitude.
corporate culture
The corporate culture (value) represents the basic beliefs and norms of the enterprise, points out common direction for all employees, and provides guidelines for everyone's daily behavior. They continue to spread and accumulate in the enterprise, and ultimately win the hearts of the people. We hire and nurture people who identify with company values.
Enterprise spirit: transcending self creation and perfection
Brand aim: Casting hope and dedication to the future
Slogan: I am bright...
Business philosophy: pragmatic, standardized, honest, professional, people-oriented, and striving for excellence.
Business goal: to increase revenue and reduce expenditure, forge ahead, be quick and accurate, create quality products that exceed customers' needs, and make everyone in the team happier and more fulfilled.
Company management: level management, responsibilities, responsibilities and responsibilities are clear. Managers fulfill their mission with high quality as their bounden duty. Oppose any form of bureaucracy. Respect others and advocate simple and sincere interpersonal relationships.
Talent view: talent application and value creation
Code of conduct: Everything starts from the ego, starts from the minor matter, does not take the evil as the small, but does not take the good and the small.
The concept of cooperation: encourage all forms of communication, share knowledge, actively develop and improve business, and become partners of customers, suppliers and colleagues.
Quality concept: quality is vitality
Attitude: attitude determines everything, details determine success or failure. Communicate more, complain less, understand more and argue less. Self enhancement, healthy competition, mutual appreciation and mutual support.
