Dongguan pipian Garments Co., Ltd. was established in 2000. Its domestic operation headquarters is located in Humen, a famous clothing city in China. The company is a brand clothing enterprise integrating R & D, product design, production and sales. In the past 12 years, the company has been operating the brand with the concept of health, stability and service to the society. The elegant girl apparel has accumulated experience and self perfection in the process of cooperation with the national distributor partners, winning the recognition and love of consumers all over the country. Its company has two well-known brands: Women's clothing brand: PPGIRL and PPGIRL-JUN. The annual sales volume of women's "PPGIRL" brand has exceeded 200 million yuan mark, and another women's clothing brand "PPGIRL-JUN" (Juan) has had 100% stores breaking 50 since it was put into the market in June 2012. The company adopts the "5S" standard production management system, introduces advanced production equipment and high-end fashion fabrics, and checks strictly on the production line to ensure that each product reaches the AQ2.5 quality standard. "PPGIRL-JUN" positioning is to cater to the mainstream consumer groups and grasp the market trend. In 2012, the elegant dress will strengthen the internal and external management system, upgrade from store image, product to service, and achieve win-win results with more professional brand operation mode and distributors.
Brand marketing strategy
"PPGIRL-JUN" brand takes the form of single store, provincial agent, city agent, self operation and joint operation to develop the domestic market, and implements the strategy of "fashion living hall" and "green consumption" at the terminal. It actively advocates creating a bright, comfortable and unique one-stop shopping platform for consumers. Through creative design and super humanistic ideas and rich brand connotation, it promotes the marketing power with cultural power, and constantly consolidates the company's grand strategic blueprint through its unique image, fashion products, wholehearted service and unique concept.
