Shenzhen Shang Jin Trading Co., Ltd. is a professional production design team with product development, design, production and sales through-train. Based on the idea of "improving and surpassing women's taste", we have launched the "leisure XIANAIATR" brand clothing.
Free love:
A fashionable brand specially designed for women is elegant, simple but not luxurious. It shows beauty in details and naturally exudes feminine elegance. Each season's diverse styles and rich colors make the urban women pursue the perfect fashion taste in every different occasion and at different times.
Brand positioning: brand comes from the romantic classic fashion city atmosphere, combines elegant and exquisite oriental culture, takes business and leisure as the leading factor, closely combines the current fashion trend of the world with the smooth flowing version and ornament accessories, advocates and leads the healthy lifestyle and dressing concept of the white-collar women in the fashion city, fully experiences the fashionable and leisure atmosphere of the white-collar workers, and integrates the value of the products into the feelings of the atmosphere, so as to enhance the potential value of the clothing and guide the new consumption concept.
Design concept: the deep grasp and easy interpretation of the connotation of fashion, releasing the charm of women, advocating personality consciousness, integrating into rich emotional and cultural connotations, taking solemnity, independence, self-confidence and harmony as the design principles, presenting strong information of the times, reflecting wisdom and self expression, thus presenting the contemporary female temperament personality.
Product style: concise, stylish, elegant, business and leisure, with original elements as a refraction point, in-depth analysis into consumption emotion.
Price positioning: spring summer wear 200 - 1000 yuan / piece, autumn winter wear 300 - 1800 yuan / piece.
