Founded in 1983, is headquartered in Italy, is currently in the world with more than 600 chain stores, she is full of energy and innovation, with affinity fashion, fresh and natural design style and famous, is the European adult and children's sports casual clothing brand.
Ma's name comes from the United States Navy custom of a white T-shirt, legendary accumulative total sales amounted to 25 million pieces of & ldquo; sailors wear T-shirt & rdquo; reputation spread like wildfire, after Ma product line gradually rich, with a deep understanding of fashion, and pursuit of quality, Ma gradually among leading apparel brand.
The strong design ability of the Ma to make its rapid growth in the same time, for many years to maintain the leading position and competitive advantage, meaning of the leadership of fashion, fashion design, fashion style of innovation design, the new dress material continuous research and development, in order to take into account the reasonable price, to provide customers with high quality products.
Another key factor in the success of the work is to give full attention to the development of the store and to share with them the value of the value of the family.
In addition, OM has a powerful business partners. In 1998 and Warner to Warner Group to establish a cooperative relationship, in the OM series for children by Looney Toons’ a series of cartoon theme, such as Superman, cat and mouse, lovely kingfisher, etc.; and WWE (World Wrestling Association) signed an exclusive agreement, to WRESTLING of characters and mark as a T-shirt series flagship.
Excellent business to ensure that the success of the business, in the business, only in 2006, Italy's clothing sales of nearly 15000000. In 2008, the Italy local market share has reached 15%.
In 2006, Ma decided to increase investment in China, plans to direct stores and chain stores to improve the form of retail channels, and the Chinese family to share the meaning of the FAMILY STORE. _fck_bookmark= style= "1" display: "none > "
