Fujian general billion < a href http://www.ef360.com/ > clothing used limited company has strong product development capabilities, with a high level of design team, developed in more than 300 varieties, has formed sports shoes, casual shoes, cloth shoes, sandals, etc. four < a href "http: / / www.tz.ef360.com/Childres-Shoes/" > shoes used products, has a strong children's wear designer team, independent design and development of children in the series dress. And founded the universal own brand of red winged bird --“ redpoll”.
Enterprise after many years of unremitting efforts, continue to develop and forge ahead, has gradually developed into the domestic first-class shoe trade brand enterprises, and formed the following core competitiveness, mainly as follows:
Innovation of brand positioning. Its own brand “ red winged bird ” from Hongkong in 2008, registered successfully, into the domestic market, has been a brand approach to the emergence of high-end brand positioning, selected domestic high-end consumer groups for customers, now has become the object of many high-end consumer, as well as a number of high quality commercial investors partners.
Innovation of product positioning. The company's marketing strategy has been advocating “ brand awareness ” and as a concept, and constantly overcome problems, strengthen investment in new product development, the introduction of its each series of products are in the market to occupy a leading position, and in the high-end customers enjoy a high reputation.
Customer structure innovation. The core competitiveness of the enterprises is diversified characteristic of product structure and diversified customer base and achieve peak production staggered, makes a steady stream of orders.
The innovation of management. The Enterprise boldly introduces the famous designers and professional managers, to carry out the system / human resource management, business process, production process optimization, human resource management, quantitative management, performance assessment, OA, and other projects make the enterprise from extensive management into fine management, reduce costs, optimize process, rapid response, enhance the competitiveness of business.
The innovation of the resources industry chain integration. The enterprise in the design, production and sales of integrated operation, has maintained its price and service in the market competitive advantage; integrated supplier's products and production advantages and the advantages of the company's sales, with “ common development of ” the concept of the group has achieved supplier support, and the establishment of a stable business relationship with suppliers, and enhance the product's competitive advantage.
