Shanghai Benetton commercial limited company is Italy fashion Brand Company Benetton group's wholly-owned subsidiary, is in China, Benetton group business headquarters. Benetton group was established in Italy in 1965. Since the group's business in 120 countries around the world, clothing for its core business, and with the unique characteristics of Italy known for its style, quality and enthusiasm can be seen in brands, including United Colors of Benetton light clothing, fashion and casual wear Playlife Sisley. The group produces more than 150 million garments a year, with a retail network of 6000 stores around the world offering quality customer service with an annual total retail sales of more than 2 billion euros.
The group was established in Shanghai in 2005 Chinese, the first wholly owned subsidiary, the main subsidiary of Benetton (United Colors of Benetton) for men and women and children's series, and Sisley (Sisley) of men and women, become the core business.
Benetton types of goods shops gathered, including a variety of clothing series, and has a large number of accessories to choose from, show the complete style and quality of the brand.
, a global brand,
All along, Benetton launched a variety of different advertising ideas. Especially in the 80s, the series of propaganda without national boundaries, regardless of race, advocating love, caring for the world and caring for life, has shocked all walks of life and aroused the attention of the people all over the world. The implementation of the brand concept has always been, advertising pictures have men and women, all kinds of skin color, are young people, each other integration, lively bright. To show the fusion of national young people across the barriers, suggesting one world.
The group in 1994 under the banner of the society founded their communications research and development center of -Fabrica, the aim of combining culture with industry, and to provide young people around the world to a creative and cultural exchange opportunities for growth. Through music, publishing (e.g. Color magazine), films, exhibitions and other cultural activities; on the economy, research efforts for social and environmental science, become a kind of interdisciplinary research done on commitment, the outcome is highly recognized by international and industry.
