a brand story
The last century at the beginning of 90s, the boredom and the life of the plain, Chely decided to get out of the house, to challenge themselves. Tibet is a place full of mystery, Himalaya Range is a place where the goddess live. A few months later, after a brief stop at Tibet, Chely followed the will of the goddess and the call of the heart, heading towards the Himalaya mountains.
blue sky, white snow, the vast snow covered plateau, in which Chely has a strong impact on the heart. The magic power of nature, let him firm faith in the pursuit of a better future. Limited to the development of science and technology, the equipment is simple, failed to give enough protection Chely. In the stand wind infestation when a snow wolf suddenly appeared in the distance, ten minutes, so Chely and snow wolf looked at each other and look, a bold idea to germinate in Chely heart.
after coming back to the beginning of the establishment of the SnowWolf Chely brand, which is determined to provide the best outdoor enthusiasts and the most professional outdoor protection. Snow Wolf fortitude and wisdom, unity and hope personality, gradually integrated into the company, to become part of the corporate culture.
;
two, snow wolf white paper
Snow Wolf development model analysis — — multi channel business model
Compared with the traditional garment (dress, leisure and fashion) brand, outdoor brands can be described in the Chinese market this late rise of the bright younger generation, source and development speed of the market in the Chinese in outdoor sports. When people are no longer satisfied with the two lines of life mode, the desire for nature. “ go to the outdoor &rdquo, “ 5+2 ” life; and a variety of outdoor mountaineering, hiking, climbing, cycling and other clubs such as bamboo shoots after a spring rain like appeared in people's life, for a variety of outdoor functional garments, outdoor equipment demand will be increased. Snow wolf as rising almost and outdoor sports in our country and existing brand of outdoor equipment, over the years dedicated to the study of functional clothing and professional, both in the domestic market early or a handful of outdoor brand brand is now like the whole environment, snow wolf company does not blindly pursue digital rapid growth, and concentrated on study on the technology development, production management and multi-channel operation of the proprietary model, so as to realize the brand characteristics of steady, and has been widely recognized by the industry and consumers.
(a) one of the advantages of Snow Wolf - technology based
In early 2002, snow wolf has independently developed the first generation of FABSKIN waterproof breathable film and put into production after the clothing, and the United States E-PTFE technology enterprises in the development of second generation of waterproof breathable clothing; 2003 Snow Wolf and British military field technology R & D cooperation FABWOOL windproof fabric; 2006 in cooperation with Taiwan R & D FABDRY moisture quick drying fabric after; and with the United States Cotton Corp developed a micro window technique the first one-way guide sweat cotton t-shirts and won the praise of the market; in addition, the design and development of snow wolf has also been dedicated to the research and development of camping tents, sleeping bags, backpacks, cushion, these products have also been practical evaluation of professional tour pal, is true can provide one of the outdoor equipment brand security; 2011 Snow Wolf and cooperation and domestic large outdoor footwear factory, a From the development of waterproof breathable, wear resistance and other characteristics of the footwear products. So far, we have snow wolf from clothes to shoes to the equipment one-stop line of products, and these products are all equipped with advanced technology, while ensuring the outdoor clothing and equipment to provide consumers with safe and reliable on the greatest degree of neutralization of chemical fiber surface material to the physical properties of skin uncomfortable the improved comfort and skin. A comprehensive interpretation of the “ science and technology reflect fashion ” this concept.
Snow Wolf's product advantage two ---- accurate data analysis
The annual removal of large snow wolf market research, customer visit and market feedback message collection, collation, so as to adjust the product category to meet the real needs of the market, and the snow wolf specialist do detailed analysis of the data, they are equipped with the most advanced data collection and analysis tools for data analysis so as to guide the direction of production strong and true. These data to a little bit of the product line, including style, fabric, size, color, price, etc..
Now, such data analysis is carried out in the snow wolf company unit in days on the market, the rapid reaction “ ” is another advantage of snow wolf, which can be the fastest response to the moment of the myriad changes of the market.
Snow Wolf advantage three ---- professional software control logistics
In view of the domestic logistics is not systematic and professional, many enterprises lose in the logistics, the backlog of time is too long, logistics is not timely, the operation is not standardized and so is the logistics market criticism. In view of this, the Regent and snow wolf also Jie two software, to achieve high accuracy, high inventory distribution, zero error delivery, timely follow up process, has been the realization of large-scale logistics center in Ningbo City, five. These are the strong guarantee of brand operation.
(two) the operating mode of Snow Wolf - online, offline multi-channel operating
Domestic outdoor market dragons and fishes jumbled together has not formed a system, and a professional model, each brand is more to outdoor shop units to the market, these outdoor stores because of its limitation result is not very ideal channel, so many brands also began to gradually decline into a dead end. Snow wolf as early as in 2007 to realize this trend, and began to develop new channels &mdash - direct shopping malls counter mode to Ningbo two hundred and intime as a case, began stationed in the mall, to achieve counter marketing. In the case of success, began to large shopping malls to find suitable dealers in the domestic second city, and this successful experience copied to them, resulting in the formation of “ there is snow wolf &rdquo outdoor mall; the brands and dealers win-win situation.
Now because of the change of people's consumption patterns, in recent years in the domestic electricity supplier also like a raging fire in the development, it is also a double-edged sword, the development of good it may be the biggest &ldquo enterprise customers; ” and, if the price policy is not well controlled, it will also accelerate the enterprises to enter the end of &rdquo “. Snow wolf on 2011 formally to the brand's identity to enter the electricity business, after the practice and reform of one year, starting from zero, continuous learning and innovation, finally ushered in the amazing achievements milepost scene --- single paragraph sales 8500 in June 12 -7 months, while still in a stable growth rate. In the face of a large number of passengers at the same time, continue to improve the overall image of the store, optimize the page design, improve conversion rate, achieved in the outdoor category of all the top three search results!
(three) evaluation of
Snow wolf as a pioneer in domestic outdoor brand and backbone, has long been committed to product research and development, improve the technological content of products, further into the domestic outdoor market, carefully do data analysis, so as to realize the &ldquo in the source; good product ” this one advantage; secondly, snow wolf constantly learning and innovation and every step is through the market survey and analysis of precision and prospective good, not blindly, do not follow suit, for their own style, designed to study “ consumer demand, market demand, ” is the real meaning of “ sustainable ” brand; finally. Snow wolf to implement multi-channel operation, whether the traditional multi brand management is a high-end outdoor shop store counter, or the bright younger generation electricity supplier in the field, snow wolf leaped into and have strong occupation Own place.
Therefore, this is a domestic market, to the market with a professional team of highly efficient brand, is bound to continue to play its own advantages, so as to go further in the outdoor market.
three, the company's development process
1999 tent as the starting point to create snowwolf brand
2001 with the United States E-PTFE technology companies to develop the first generation of FABSKIN waterproof breathable membrane
2003 with the British military field technology companies to develop the second generation of FABSKIN waterproof breathable membrane
2004 Chinese cooperation with Taiwan enterprises to develop FABDRY quick drying clothing
2005 independent research and development FABWOOL windproof clothing series
2006 development of FABPUV UV resistant clothing
2007 the development of the country's first carbon fiber tent
2008 FABSKIN fabric was used as the core component of medical devices
2008 FABSKIN fabric was used as the core component of medical devices
2009 working with Cotton Corp to develop a mini window technology
2010 with the United States Cotton Corp developed a waterproof anti pollution storm denim
2011 development FABAIR waterproof breathable shoes series
