Taisho world fashion chain Co. Ltd. (fiber times warm)   

Taisho!
Dazheng enterprise under the Taisho: world fashion chain (Beijing) Co., Ltd. chain company is a professional production, management of underwear and health products, preparation of force on the channel construction, media publicity, the development of chain business.

Dazheng enterprise always follows the &ldquo light asset management; ” pattern, strengthening science and technology R & D and market operation ability, in addition to the patented &ldquo heating element; ” and the core competitiveness of products, the production of other products of this intermediate link delegate, to abandon the traditional enterprise “ olive type ” mode, truly the light efficient the &ldquo dumbbell ” enterprises. Taisho company is based on their own research team, combined with the brain relies on experts, research institutions such as the formation of health products R & D group of high-end technology. And the depth of integration of various marketing advantage resources, will be the most excellent marketing experts, corporate planning and various high-end media into our marketing team, and ultimately the formation of the three plate design and marketing, product research and development of science and technology.

Dazheng enterprise subsidiary Hebei Dazheng Trade Co., Ltd was founded in 1996, is now under the brand name “ fiber times warm ” E, “ &rdquo, “ color world; Hummer, rookie ” “ Wahl (&rdquo Waldi);. The company by virtue of a marketing idea innovation, perfect sales channel and achieved remarkable results.

From 1996 to 2006, it is ready to ten years, this is the sword ten years. In 2006, the fiber times warm health product union world health, science and technology, because of its unique health, products on the market, many consumers will be recognized, in order to let more people benefit from the fiber times warm health products, the company sales in the season with “ super girl ” the whole province tour support, build the general trend and pull popularity. In one fell swoop to achieve good performance of sales of 30000000 yuan. Hebei Province, the number of terminal sales amounted to more than 220, the settlement of consumer purchase problem, but also the establishment of a number of other provinces and cities partner. “ fiber times warm ” products with “ brand operation, current currency price ” this principle, has become the “ &rdquo after thermal underwear age; advocate for “ fiber times warm ” brand development has laid a solid foundation.

In 2007 the underwear industry big slump, fiber times warm ” brand unremitting adhere to innovation, science and technology as the principle. Efforts to enhance the brand awareness and reputation. In 2007, many brands in one fell swoop in silence, in Shanxi, Hebei TV and Hebei TV station 1— 8 sets of running “ fiber times warm ” 5 seconds advertisement set of broadcast, broadcast on a frequency of 27 times, the “ fiber times warm ” brand in Hebei earth and surrounding area sales unusually hot, become the region well-known brands, also won the &ldquo title of China famous brand ”. In 2008 the company more committed to the brand construction, to become the first WAL-MART China suppliers, in the CCTV two sets, seven sets, Shanxi, Hebei, Henan and other TV launch high-frequency advertising interplanted with national sales terminals, hand in photograph echo, rapid Lasheng brand new height, become the leading brand of underwear industry. In 2009, “ fiber times warm ” brand solid position in ascension, the national market soaring, inspirational to create the first brand of technology heating underwear. CCTV, satellite TV with more than 40 local television and newspaper advertising, advertising value exceeding 100 million yu