OUWEI a European fashion, from Milan, is one of the Oulu clothing Limited company's brand. Advocating the & ldquo; personality, nature, self-confident, not publicity & rdquo; lifestyle, design style is romantic, rich, natural color and color of calm, elegant, should not blindly follow the popular but always fashion, material selection of innovative fabrics, using different texture, style of pure natural fabrics such as cotton, linen, wool, silk and other. Full interpretation and natural harmony philosophy of design and development, emphasize single product between rich and random matching, for consumer groups to provide professional dress collocation concept at the same time, they leave dress collocation of recreation space.
advocated the concept of
The European designers believe that women should not only blindly follow the fashion, but they should become the master. We have become a language that can be used to communicate with the audience.
We reject all the rebel and alternative but not stubborn tradition and heavy, to more fashionable lady to release the charming space.
Hidden luxury, clean and elegant, quiet and attractive. Stubborn advocate of self life attitude and internationalization, grade, personalized dress style. To shape the modern image of women's elegance, romance, sensibility and reason with the simple and imaginative design.
brand history
2000 main research and development of clothing design and operation of the founder of the establishment of “ OUWEI European ” women's brand.
2002 set up in Hongkong Oulu clothing Limited company, and the long-term design studio in Hongkong. At the same time with the Milan Italy fashion industry to establish contact, timely collection of the European market, the popular consultation.
2003 the overall development of China's market franchise business, and gradually introduce and improve the SI, VI corporate identification system.
2005 in order to better the development of the central and Western and northern markets, the establishment of Xi'an Oulu Garment Co. ltd..
2007 key cities to set up the brand's flagship store, a comprehensive upgrade of the brand image.
2008 and “ Alibaba ” company cooperation, the formal expansion of overseas markets.