The birth of a brand is not only the beginning of new life, but also the end of old things. S/ 39, the birth of J announces the full integration of fashion design trends with international standards.
The seven wolf group, which has been walking on the cusp of the fashion industry in China, has made a sensitive and resolute grasp of this market opportunity. It has cooperated strategically with the top designer from Japan's fashion world, and has launched the idea of "innovative urban leisure" dress in a timely fashion -- S/ 'J cowboy leisure series, and the innovative dress matching art and concept of cowboy leisure and leisure become the brand new selling point of S/' J brand. "S/ 'J" combines the freedom and original western spirit of cowboy clothing, and integrates into the Oriental local culture and the aesthetic custom of dressing. It is permeated with a youthful, energetic and joyful Oriental style. "S/ 'J" embodies the brand culture of "embracing life and returning to nature". The launch of the "S/ J" brand is not only rooted in the good sense of brand and long-term successful brand experience of the seven wolves, but also based on the rational thinking and tacit understanding of the present situation of international male clothing by the design masters and the seven wolves.
The characteristics of the "S/ J" brand are reflected in the cowboy series and sports leisure series. Emphasis is placed on various finishing and post-processing effects. The traditional stone mill washes together the latest "heavy" and "lapping" manual processes. The newly developed scrubbing jeans are different from each other. They are not identical in style. Fully meet the requirements of modern people's personalized clothing. In addition to jeans, sweaters, T-Shirts, leisure jackets and other jackets are also washed after finishing, so that the overall style of unity and outstanding. The panel has superior sense of superiority on the basis of fit and comfort. The design of jeans is broken through the tradition, and the three-dimensional cutting of the side seam lines to the middle seam is in line with the human body work, and embodies the design trend of comfortable and functional design. The width and line of ankle joints of casual pants are in line with the international trend. Exquisite materials, fine workmanship, long and graceful lines, bright colors, abundant layers, and subtle changes in details.
In the era of fashion and leisure, sports function and popularity, S/ 'J cowboy leisure series has not only maintained the brand spirit of new, innovative, dynamic and leisure functions, but also has the fashionable concept of fashionable life and positive attitude towards life after all its functions. It is no longer just satisfying the needs of people in outdoor leisure activities, but also has the fashion topic, creating a new generation of popular and functional combination successfully and perfectly.