is a fashion group is a research and development, production, brand management in one of the large modern brand enterprise. The group has always adhered to and implemented the international brand management philosophy, has now developed into a multi brand, the operation of the group of well-known fashion brands.
Zhengqi has nine posture, Yin Mo, Ann is the three distinctive clothing brand, good reputation and strong brand appeal in the domestic garment industry and consumers have.
Thegroup "Happy Birthday", "Yin Mo", "an" three brands, has 14 subsidiaries, 10 branches, more than 700 independent brand stores and shopping malls shop. Products sold throughout the market, the group's performance for many years to maintain an average annual growth rate of 35%.
looking to the future, the company will further strengthen the brand building efforts to achieve the group brand, brand group, for the transformation and upgrading of China's apparel industry and building a fashion brand power to contribute their own strength!
group operating headquarters in Shanghai,, nearly a thousand square meters of modern, stylish office environment, the group currently has nearly 3000 employees, 2012 retail sales 2 billion 800 million, in the industry and consumers have a good reputation and strong brand appeal.
group vision: lead the quality of life of the leading fashion industry group
group's mission: to lead the fashion trend, to create a happy life
core values: integrity, play, cooperation, efficiency, innovation, win-win
