Yan Yi Ya Commerce (Shanghai) Co., Ltd.   

Brand origin:
decor channel brand creation is "the road to exquisite jewelry life", the founder thought that "jewelry" contains all ornamental accessories - home ornaments, jewellery, handbags, belt and so on, so after the success of the family jewelry, it introduced leather goods, jewelry, and extended the brand to a wider range of collar. Domain.
brand development:
decor channel's 1999 ~2004
decor channel is the Hongkong brand founded in 1999, with the oriental traditional culture and the pursuit of Western minimalist design and style into the European market, the most famous fashion boutique in Europe -- 10 Corso Como in Milan, Italy, and Paris Bo in France. Favor, then by Hongkong hundred year fashion famous shop - Lian card Buddha introduced Lian Kai Buddha central store, in Taipei area into the most high-end local shopping center - far enterprise MALL, widely popular with local fashion people.
decor channel's 2005
starting from 2003, decor channel began to plan a new product series. After two years of preparation, May 2005, the first brand new image store of decor channel opened in far away MALL, and in September, the leather goods and accessories were held in Taipei. Decor channel's new image store is mainly leather, and sells 925 sterling silver jewelry and home accessories with strong sense of design. In 2006, decor channel began to expand its market in mainland China. At this point, decor channel started a fashion journey with a more perfect attitude.
2006 December, decor channel (DA Cui Li) in Paris, Shanghai, Wujiaochang store in the spring Wujiaochang store opened the first woman package image cabinet, the first month to become the women's bag sales champion, proved its strong market potential, then in Shanghai Nanjing East Road Yongan department store, Paris spring Pudong store, Wuhan group store store And the new world department store was also opened at the end of 07. In 2008, decor channel plans to enter a number of frontline stores in Shanghai, Shenzhen, Shenyang and other places, which will be well known and loved by more consumers.
brand spirit:
fashionable silver dust and classic black, intertwined with Decor channel's rational and sensual brand atmosphere. In the fashion trend of advocating technology, minimalism and individualization, decor channel especially inject meaningful and immortal cultural elements, showing the unique taste of individual with confidence, low profile and luxurious style. For Decor channel, taste comes from the detail and the leadership of the life, and the taste is between the hands and the hands, Dec The fashion in the eyes of or channel is the perfect combination of reason and sensibility, firmness and gentleness. The distinctive interpretation also makes the design of decor channel more charming.
market positioning:
because of its fame in Italy, so the impression of decor channel is an international background, and decor channel is best at combining oriental traditional cultural ideas with western fashion culture elements, which makes Decor channel accepted both by Westerners and loved by the Orientals.
decor channel has always had exquisite details and creative ideas that always give people a unique surprise. They are highly respected by mature women who pay attention to life taste and love personalized design.