Wenzhou snow finery Clothing Co., Ltd. was founded in August 2000 in the Wufeng industrial base, specializing in the design, production and sale of "SOFANI" snow brand. In less than three years, the Shevane people took advantage of the keen sense of fashion and the unique view of the women's clothing market, so that the "SOFANI" Shevane women's clothing quickly occupied the market with a personalized positioning and unique style. Now, the total number of the stores is nearly 120, and the sales network is centered on Fujian and Zhejiang, and gradually radiated to the markets of East China, West China and southwest China. So far, the sales network of snow van has been covered throughout the country.
Snow von's pursuit of elegance, fashion, simplicity, and implicit design style, solemn and free progress, Wen Ya and lively coexistence, fashion classic, smart and more mature.
1, product style: elegant, fashionable, simple and implicit.
2, product positioning: high-end fashion ladies wear
3, consumer positioning: 20-35 year old fashion women with taste
4, price positioning: average spring and summer 350-500 yuan / set, autumn and winter 450-650 yuan / set
5, business mode: franchising, chain Monopoly
6, terminal network: nearly 200 stores / franchised stores, and networks all over the country.
In July 1, 2003, the conference on the trend of snow and autumn winter was held in Wenzhou's five Horse Street, the snow van Ni fashion mall. This time, we have launched the latest design of more than 300 kinds of autumn winter clothing, displaying three products of autumn and winter this year with the theme of "clear city", "return to classics" and "double nature". The conference was mainly based on model shows, with the participation of Sax and violin performance in the middle. Through the wonderful deduction of professional models, the fashionable selling points of snow finery were vividly presented, and the audience applauded.
2003 snow von autumn winter fashion conference makes franchisee more optimistic about snow fir, more firmly confident of snow fir, and also signifies that the strategic partnership between snow von and franchisee is a step forward.
