Founded in 1997, Dongguan YISHION Group Co., Ltd. is headquartered in Humen Town, Dongguan, China's fashion capital. It integrates design, purchase, production and marketing as a whole. It provides customers with high quality fashion costumes, and shares YISHION's products with consumers worldwide. Today, YISHION brand has more than 3000 stores in China and around the world. The company has five major product lines to take care of all kinds of customers in different market areas. YISHION brand is China's leading fashion apparel retail brand. It has been awarded the honor of "China famous brand" and "China famous brand" in China.
Company concept
We are committed to providing quality, fashionable and affordable clothing to lead the customer's clothing culture and lifestyle, making YISHION the preferred clothing brand for customers and the leading fashion apparel retail brand in the world.
Brand concept
YISHION brand advocates the new concept of "share in fast fashion sharing". The latest fashion information and trend will be shared with consumers through YISHION's fashion dress, social media and store stores. Through active interaction with consumers, consumers will be able to share information with YISHION and send them to more friends. No matter in travel or in work, you can share happiness and sadness at any time and anywhere, and share your true self.
Mission Runway
The YISHION design center has excellent designers from all over the world, working closely with the global fashion design studio in the theme, tone, cloth and version design adopted in the season to ensure YISHION keeps up with the fashion trend. Every year, tens of thousands of fashions are launched, including leisure, fashion, business, Y:2 youth, children's wear, TEEBOX and other styles of products to meet consumers' demand for diversified, value for money and quality fashion.
Quality testing
Uphold the company's "quality", "quality based" product concept, YISHION invested more than 40 million yuan to set up professional quality testing laboratory, is the largest domestic garment enterprises detection platform, some of the testing projects represent the top level of domestic testing, for example, the azo test has invested 3 million, it can effectively detect harmful chemicals in the cloth, and the industry is absolutely ahead.
In order to ensure the quality of the products, the goods must be tested and sampled before they are sent to the store for sale. The testing ranges include size, fire resistance, chemicals, fuzzing, zippers, buttons, salt bleaching and chlorine bleaching, washing and acid and alkali tests. The requirements for children's clothing are particularly strict to ensure quality and safety.
At the same time, more than 120 million yuan has been set up for the finished product testing center, employing over 1000 workers to check the size, thread, lathe work and repackaging of the finished products by manual inspection.
Corporate Social Responsibility
YISHION supports China's anti drug campaign and actively supports education programmes to assist people in need. At the call of YISHION group, local branches and YISHION shops are also actively giving donations to the affected areas and paying close attention to the flow of funds so that the funds can be put in place.
