The South China Sea Moss Lei Footwear Company Limited   

"Moss" is a set design, production and sales as one of the famous shoe brand. "Moss" brand unique style, favored by customers for many years. Since its inception in 2002, the majority of consumers as the fashion trend of the object has been sought after. The company is currently in the major cities in the country has more than 200 franchise stores. The company attaches great importance to the development of talents, is committed to providing high quality products and excellent service.

brand model

mainland footwear market competition is divided into three levels. Pure imported brand products mainly from Italy, Spain and other European countries, these products occupy the high-end market; joint venture brand products from Hongkong and Taiwan, with its capital and design strength occupies the middle market; pure local manufacturers basically in low profile market struggle. Tong Jie, one is that the majority of domestic footwear production enterprises do not pay attention to scientific research, development and design, to imitate each other, copying or processing; on the other hand is a little investment of time and energy to do a market survey, series analysis. In order to make the maximum profit, many enterprises in favor of "one-stop", which are production and marketing. "This industry is a division of labor, professional division of labor should be more scientific, a long way, sometimes the cost will be very high, but the efficiency is very low." Tong Jie felt on the road continue to go down, will fall into the bottleneck of development, need to use a new business model to break through, but the boss did not agree with his point of view. Tong Jie is on Tation now. The system of learning, make him a more comprehensive look at the issue more open; CT2 makes him feeling great, found they could do many things not to do. So, in Tation, Tong Jie defined his own goal. The "to break up, I want to make a can put their ideas to implement things, then, I decided to go out. Of course, this wired to has a lot to do with. " Tong Jie believes that the domestic footwear industry is divided into two levels: upstream and downstream upstream downstream factories, stores. And between the upper and lower technology is lack of management of the middle layer. Tong Jie will be sensitive to the positioning of their own enterprises to study the management technology in this aspect that. Through the understanding of the market research and use their own brands to packaging is not their own products in order to enhance the value of the products; by virtue of their rich experience to guide package stores, terminal sales staff, let the terminal sales channels more smoothly; with good communication skills and familiar with the industry, they have set up a bridge between production and sales, making marketing communication between efficiency have been greatly improved, to create a win-win situation for two years. "We do not give up the factory, to shop, but the shop and factory are the name of our brand, we mainly do a brand chain shoe pattern" and "all these years no new brand, because of the single in the domestic brand needs large investment. Do this now from zero, we should be ready!".