Greater China operations headquarters: love mi Moore Footwear Company Limited   

"AMIAMO" in the name of love

in Italian AMIAMO implication [our heart, our love].

AMIAMO in the name of love, the perfect fusion of fashion women beautiful feelings and elegant style, leans the sentiment to bloom bright dazzling Guanghua female charm.

flowing Italy pure noble AMIAMO, is a renaissance in the history of the international footwear fashion. Brand filled with aestheticism art, in the high-end image, reasonable price idea for the world to provide affordable footwear boutique fashion ladies, let each have a pair of their own crystal shoes, is the new romantic paradigm noble not expensive.

AMIAMO

: "if you want to know the moral spirit machine production is standard, and manual pursuit is perfect"

- Antonio Giovanni

who also don't know in this world the first pair of shoes is from the hand of anyone at any time, but as long as you look up to hundreds of years of shoe-making history, you will find a groups throughout which they are italians. Since 500 years ago, the Apennine Peninsula shoemakers begin to try to use all kinds of leather bags on the feet, shoes and the fate of the country can not be separated, as God gave the boot shaped land in Italy.

in the ancient times, the Indians of the Italy peninsula is the famous leather, so the earliest manual shoemaking workshop also appeared in Italy. For hundreds of years, this traditional shoe-making process no major change, has been handed down. Now, Italy has 60% shoe factory still do shoes insist on using manual or semi manual mode.

AMIAMO "

" remembrance of love. The legendary Amiamo Bellissima

Antonio (Antonio) was born in February in 1920 in a small town near Italy in central Florence, and the Renaissance birthplace, Antonio's life has been given full of artistic temperament of legend.

was twelve years old, the young Antonio to drop out of school because of the death of his mother. He started with his grandfather learn to make advanced shoes. At the age of twenty-four he has become a real shoe master. Perennial immersed in art are atmosphere, Antonio's thought of life is full of imagination, living in his favorite classical opera and realism of the film. Sharp with his unique way of the new fashion elements of opera and film attempts to shoemaking among.

1951 by Anna Magnani, starring movie "Bellissima" was officially released, this is a true reflection of the classic film of Italian life after World War ii. Anna Magnani in the film, is the most incisive showed maternal love the holy and great power, real touching love between the mother and daughter Bellissima, awakened Antonio to mother deep thoughts. The same year, Antonio opened his first store and will be named for [AMIAMO], he carefully created a fusion of fashion, elegant, comfortable, love Bellissima series, start from here to sell. Antonio said excitedly: Lei La miapiccola BELLEZZA (she is my little beauty) - this classic sentence slogan let Bellissima series quickly popular in Italy, popular in the fashion world.

1987 years, the death of Mr. Antonio. The children inherit the cause and development of business.

Bellissima collection AMIAMO has become the most classic legend as.

AMIAMO implies a town elegant tribute to

1920

AMIAMO founder Antonio Giovanni was born near Italy in the middle of Florence, and the Renaissance birthplace, Antonio's life has been given full of artistic temperament of legend.

1951

Antonio opened his first store, and shoe store named [AMIAMO], to express his deep concern for her mother.

1987

Mr. Antonio died, his children to inherit the cause and development of the business, Bellissima collection AMIAMO has become the most classic legend as.

2009

Italy designer Serena AMIAMO into China, has brought a new experience, Fashion International for Asian women in the same year, AMIAMO's success in China to the Miss World pageant provides Bellissima collection support.

2011

AMIAMO elegant bloom eastern city of Paris, Greater China region, the first AMIAMO store brand officially landed in Shanghai Pudong Zhengda plaza.