United Industrial Co. Ltd.   

One, about us:

small monster: Urban Cowboy series.

small monster (English denim brand name: BSO) founded in 1988 after the launch of the

brand, because a long time adhere to the excellent quality, in the sales area has accumulated a good product reputation, also obtained the widespread approval and support of consumers. And invited the Hongkong international Mr. Nicholas Tse in 2007 as a small monster jeans brand spokesperson, with its wild and intractable, advocating personal charm of the self, greatly enhance the gremlins in the domestic apparel industry visibility.

small monster denim brand into a variety of fashion elements in the traditional cowboy, and quarterly launched a multi group has the advantages of novel design, durable and comfortable clothing series, and guide consumers to understand: select the gremlins brand is to choose the fashion, the pursuit of quality of life.

the spirit of "shared brand, create brilliant" this firm business philosophy, through the brand management and operation effectively, give full play to the "people-oriented" management philosophy, Gremlins brand will become the most influential denim brand in china.



two, company background:

United Industrial Co., Ltd is a set design, development, production, washing, sales of industrial companies, set up nearly 16 years, the affiliated with the production base: cowboy clothing factory, the annual output 3000000 pieces; jeans washing plant, annual production of 6000000 pieces; the cowboy craft factory, annual output 6000000 pieces; knitting factory, annual output of 3000000 pieces. Gremlins brand from its establishment to now already eight years, sales network all over the country, a total of more than 600 outlets, product quality also accumulated a good reputation in the sales area.

in 2006, the company to further expand the design and development and brand operation of the team, enhance the promotion of efforts to inject a strong driving force for the second leap brand; at the same time the spirit of win-win company business philosophy, in order to give our business brand at all levels of customers to create better benefit, the company will focus on brand core competitiveness improvement, maintain rapid growth and a higher rate of return on investment.

in recent years, with the further acceleration of China's economic development, the sharp increase in consumption and consumer pursuit of fashion and personalization, cowboy clothing has not only in a functional and practical clothing category appears, but for a young, active, fashionable, quality of life and the pursuit of brand experience, Gremlins will with a new brand culture into our development, to create a belong to our loyal customers the most precious new cowboy era, as the first brand to become China's cowboy stepped out solid one step.

three, our management tenet:

brand + talent + innovation, success, development cooperation +

we are committed to creating a mainstream, health and vitality of the urban fashion denim brand



three, the target customers:

small monster denim brand consumer groups:

age in the young group 18-35 years old, good acceptance of new things and have certain consumption ability; dare to face the challenges, the pursuit of fashion, quality of life, like to express themselves, have a young mind mass population.



four, the product style: the reason why

gremlins denim brands in this few years much appreciated, and accumulated very good word-of-mouth, in addition to our brand always uphold the quality workmanship, most main is has a team of elite design team. Our design team from the creation inspiration for designers, craftsmen making sophisticated composition, quarterly developed hundreds of varieties, product category from the extended single cowboy to various non Cowboy: such as knitwear, knitwear, woven, and accessories to match, form a complete structure, complete variety of denim brand.

product style "fashion, taste, young and energetic" eight words to generalize, style simple without losing the fine, personality and elegant, is a young mind is suitable for all ages of fashion dress.