Ningbo Shanshan jeans Wei Xiang Garment Co., Ltd. Jiangxi branch   

Shanshan jeans is Shanshan Group to A Well-Known Trademark in China, Chinese brand "Shanshan" brand strong influence as the basis, strategic policy guidance in the "group of much brand, internationalization", fashion trend of leisure, meet consumer demand for the "Shanshan" clothing diversified needs, for 18-45 years old young consumers as the main target group.

after more than nine years of brand development, at present already in the domestic market has formed more than 200 stores sales scale, brand positioning is clear. In 2004 October, Shanshan Jeans Garment Co. Ltd. establish Guangdong production base, the first phase of the scale of production reached an annual output of 3000000 (pieces). All kinds of jeans, initially formed from the cowboy apparel design and development, manufacturing of garments, garment wash etc. perfect production process. The company invited a group of senior cowboy leisure industry brand operating experience of the occupation managers join Shanshan jeans, combined with the company operated stores in accordance with the standardization of the franchise system formed sales complementary, with reference to the dynamic management in marketing for the company's development, closely combining the international popular trend of the clothing, to lead the cowboy clothing consumption as its mission, to create China type cowboy culture, brand development concept to improve Shanshan jeans advocated "the cowboy life zero distance".



concept over a hundred years ago, the conquest of the wild, fighting in the survival struggle, cowboy emerge as the times require, to become the pioneers of choice.

only a short while ago, jeans with "hard-working, firm and indomitable, brave and resourceful, calm, competition to win" the symbol of the spirit and swept the world, let people all over the world is crazy, crazy. Today, in the shining new economy, the dawn of a new century, in the business operation, the pursuit of modern achievement freedom become leading pioneer era. Shanshan jeans is a traditional cowboy fashion, uphold the spirit of tenacity, courage, victory, into the modern business operation specification, calm, wisdom, clever elements, and specifically for the modern pursuit of achievement, advocating freedom provides the denim clothing.

brand story

the city is more and more clear traffic map, with more and more civilized etiquette, but also bound more and more, more and more do not self life. Wandering think no purpose in nature free, to all body and mind to understand, grasp the life of freedom. So, people faded body all formal dress choose Shanshan jeans say goodbye to the noisy crowd, immersed in the alpine valley, the real way, free. We were Shanshan jeans relax, release, the temptation...... From now on, appreciate Shanshan jeans, let yourself be a walk in the twenty-first Century Urban Cowboy, let the soul into eternal freedom......



brand fashion leisure series: the main image: Urban Cowboy series.

assisted image: business casual jeans. The connotation of the brand of



American Western culture background: personality avantgarde, loyal to the free and unfettered.

interpretation of the way of life: simple and convenient, but not drift with the tide of fashion.



brand positioning in the large and medium cities group aged 18-45, and to pursue the fashion leisure brand, with mature consumer psychology and mentality of the young white-collar class as the ultimate goal of consumption objects.



design philosophy to "cowboy" concept oriented, touch the urban leisure style, with the diversification of product mix to highlight the mix and match products form; launch quarterly theme series and couples with the way.



denim fabric product style fashion, style of fabrics of denim. Expand the new concept of "cowboy", accord with the fashion trend of diversified fusion.