The formation of Yichang industry and trade limited company   

Yichang city industry and Trade Co., Ltd. was founded in 1997, formed in May, is committed to research and development, production and service brand apparel brand management as one of the enterprises. The operation experience of professional design concept, the unique system of planning and market, the company has a very strong competitive power, especially the style of the brand chain stores, has been gradually radiation throughout the country, products favored by the fashion.

company after five years of development, has been in the China Administration for Industry and commerce registration of the "East", "DARE DO STH." and other clothing brands and service brands 8. Company's existing 15 flagship stores and 10 stores (mainly in the ZTE city), sixteen provincial agency, a garment research and design center, two clothing production base, a distribution center, the National Center for the promotion of the two brands, four branch companies, five time cooperation the production of the manufacturers, the products have been radiation.

in the company's development process, not only pay attention to the brand operation, but also attaches great importance to standardize the management of enterprises, the reform and adjustment of the construction of rules and regulations, make snap in the construction of financial management system, quality management, information management etc.. In management, the implementation of advanced "three minutes"; in terms of training, to take out, please come in the way of training, and through the internal newspapers "D - D - S fashion" to strengthen and consolidate the training, to improve the overall quality of the enterprise; in the environment, the working conditions, welfare guarantee directional caring staff, to provide adequate training and development opportunities, a strong, optimistic, efficient, high-quality backbone team has gradually formed and become "the backbone of the development of things"; in the construction of enterprise culture, adhere to the people-oriented, highly personalized, pay attention to the building of enterprise culture with its own characteristics. "The East" the staff in a personalized management and corporate culture, to find a sense of belonging, a sense of security and a sense of achievement and clear, conscious and com.

company with its full of unique design style and first service brand and fashion brand development business model become an independent school in the clothing industry, caused great concern in the industry, "famous times" to "China's own brand of jeans" published an article, China Chain Management Association to absorb the company members, and was recorded Chinese "franchise", "history of Three Gorges and Guinness Book". 2000, invited to participate in the Kunming Fashion Fair; in 2001, was invited to held in Beijing International Fashion Fair in 2001 September China; Yichang City, as the only representative was invited to attend the sixth session held in Nanjing, the world Chinese entrepreneurs convention.

company with social responsibility, concern for social welfare undertakings, and actively pay state taxes, has repeatedly won the "Yichang city disaster donations of advanced enterprise", "advanced private enterprise", "advanced tax units" title; in 2001 December by the municipal Party Committee Organization Department, propaganda department, bureau of personnel jointly awarded the company legal person "Yichang City, the new Long March" the honorary title.

with China accession to WTO, companies are constantly improve themselves, actively participate in market competition, enhance brand value, to build the core competitiveness, the franchise mode of operation, to achieve leap forward development of enterprises.

our goal: to create the national first-class brand, to achieve chain style stores and products of the national market is the most widely distribution. Our slogan is:

the spread of fashion culture, leading the fashion forefront. Brand style: fashion,

Dongdong, general quality. Recruitment throughout the country to join the

.