Jeanwest clothing (China) Co., Ltd.   

In 1972, JEANSWEST (JEANSWEST) opened a chain of clothing stores in Australia, specialized in selling casual clothing.



1990 years, Hongkong Sun Group and local importers to acquisition of Australian clothing retailer " JEANSWEST", through the continuous efforts of management, distribution area extended to new zealand. So far in the Australian and New Zealand branch has more than 200, become the second big clothing brand.



1993 years to enter the mainland market, Jeanwest Chinese, in Shanghai opened its first JEANSWEST Jeanwest store. Over the years, JEANSWEST in the "brand popularization" business philosophy, "value for money" market strategy, stability of casual wear market leader status. Today, JEANSWEST has opened more than 2000 stores in more than 20 domestic provinces and cities, with the current China's largest leisure clothing sales network.



JEANSWEST's business philosophy is "famous brand popularization" - items owned by a few people, so that the public can have; market strategy is the "value for money" -- high value items, low price sales.



JEANSWEST clothing is designed for the majority of young people, the quarterly the latest trend elements into clothing, easy to wear and easy to match the style to attract customers. Over the years, Jeanwest to popular trend of casual style, loved by young people, has become a young generation of fashion necessities.



Jeanwest in order to maintain and enhance the brand image, from the chain store shopping environment, store layout, product display, patient smile services, comprehensive service, Customer Service Clerk Recruitment and job training and guidance and other aspects, improve service levels.



"the poor are spared the Jianshantianxia" is the embodiment of JEANSWEST's corporate culture. Hope primary school is currently in the domestic poverty area with JEANSWEST named a total of 36. In 2008 Jeanwest as "primary school happy Games" donated about 1300000 yuan hope. The same year, donated 2200000 55 poor primary school playground for poor primary school building construction contribution strength. In addition, JEANSWEST also spent 27000000 yuan and 6000000 yuan, the establishment of "JEANSWEST student fund" and "JEANSWEST hope teacher fund", a force for education. In the face of the disaster, JEANSWEST to the Sichuan Wenchuan and Qinghai Yushu donated more than 10000000 yuan of donations. And through the organization of "big love the line -- Jeanwest? Really more wonderful charity song" action, the charity combined with entertainment, call for more young people pay attention to charity, the dedication of love. At the same time Jeanwest through "Chinese Jeanwest Cup" casual wear design contest "this activity, for young people to provide a display of potential, communication platform. In order to reflect the social value as the core brand idea has been deeply affects every JEANSWEST customers.



"JEANSWEST" is a young, healthy and upward clothing brand. "JEANSWEST" advocate a sincere, optimistic attitude towards life. JEANSWEST to create the most true attitude to life is eager to be of concern, recognized the young man. Be true to yourself, to get back into it, share it. "Really?" JEANSWEST more!