Guangzhou merchant Garments Co., Ltd.   

Hongyue Garment Co., Ltd. was founded in 1994, the company headquarters is located in the town of Humen city of Dongguan clothing. Is an independent set of fashion design, production and sales, management and service as one of the major clothing brand industrial company. The company has a vibrant dynamic team of professionals, the staff more than 3000 people.

"merchant" (EMIMU) is the operation successful Hongyue Garment Co. Ltd., has matured high-grade fashion leisure clothing brand, to have high consumer awareness, "improve the merchant" the product structure, to men and women fashion leisure clothing, with high-end fashion backpacks, shoes, leather goods, to brand clothing shop sales model.

"merchant" to fashion, comfortable and pleasant, popular, price, excellent quality for the design concept, time transfer of modern urban fashion leisure life culture to consumers, invited the international giant Joey Yung and BOYZ as a spokesperson, inject new vitality and visualize the brand concept as "merchant |".

"merchant" the target consumer group positioning in 18 ~ 35 year old consumer groups, the group with the level of consumption, seeking fashion, with a certain level of taste, the vitality of the young noble personality group, fully consistent with the "merchant" design concept. "Merchant" took the lead in carrying out the self and franchise chain operation and franchise monopoly marketing strategy in China, with "a strong, high-quality products, perfect service, unified image planning" won the majority of customer recognition and support, the company has built a large sales network, has more than 1300 sales outlets 28 provinces and cities in the country.

"merchant" to "the right customer service, good faith view, rigorous quality view" always implement the "unified image, unified propaganda, unified production, unified distribution, unified service, unified price, the seven principles of unified management". The company of exhibition design and advertising strategy for all "merchant" stores unified planning, with vivid images, the warmth of the shop atmosphere, intimate and diversified service, make the brand influence, market share steadily improve. To build China's first brand of life of leisure clothing is "development goals merchant" always adhere to, by virtue of years of leisure clothing production and marketing of accumulated experience and high quality service, to forge ahead with determination, courage first spirit, not be the market follower, but to innovate, to become the market of the original! At the same time, "merchant" the pursuit of career goals, but also guarantee the customer and franchisee, multi agents and benign development of consumers, to achieve a win-win situation!