ATB International Children's wear (Hongkong) Co., Ltd. China head office   

Brand background


"Attaboy" is a very dynamic and creative frontline children's clothing brand. He was born in the fashion city of the world -- Hongkong, Oriental culture and the beauty of international dynamic simplicity. While adhering to the international spirit of "individuality, freedom and independence", we also respect the aesthetic differences of Chinese children. In terms of product style, we integrate the latest trend of children's wear around the world, with dynamic, original design concepts and healthy, environmentally-friendly high-quality fabrics, to make energetic and dynamic clothing for children, so that they can enjoy the diversity of international culture in the "attaboy" spiritual world and enjoy the energy of growing happiness, self value and self-confidence.


The aim of Hongkong's ATB children's clothing is to care for children's happy growth. We should pay close attention to children's personality and psychological needs. We will carry out professional, long-term and standardized brand promotion and marketing management with advanced production equipment, excellent children's wear design talents and professional brand marketing team, and vigorously develop special Xu Liansuo management, so that "attaboy" will become the most innovative and dynamic energy brand of children's clothing.





Brand archives


Brand mission:


"Attaboy" is committed to deducing the beauty of children's health and vitality through energetic children's clothing, discovering children's personality values, accompanying them to grow up, listening to their voices, and giving them more understanding and encouragement, so that they can enjoy the joy of childhood and the happiness of growth.


Brand image:


The brand image of "attaboy" is a comic style cow, healthy and active, dare to try new things, and face the setback with an unyielding force.


Brand personality:


Healthy, energetic and brave


Branding words:


Give me motivation!


Brand culture


Name: Attaboy


Nickname: cow boy


Birthday: August 10th


Constellation: Leo


Blood group: type O


Address: Milton Road, Tsim Sha Tsui, Hongkong


Hobbies: street basketball, dynamic music


Character: straightforward, impulsive, risky, creative.


Favorite thing: enjoy the joy of winning.


The most annoying thing: the guy who can't afford to lose.


The biggest wish: beyond the weight of the opponent.


The biggest dream: win the attention of everyone around us.


Consumer orientation:


The "attaboy" group is a 3-15 year old urban wage earner (height 100-165CM). The consumer group is the second tier, three tier city in pursuit of children's clothing taste, but the price sensitive middle adult consumer groups.


Design style:


Sports, simple and lively. Sports accounted for 50, leisure accounted for 35%, and cool accounted for 15%.


Product category:


T shirt, shirt, vest, trousers, skirt, dress, thin coat, thin sweater.


Product structure orientation:


Children's series: 3-7 years old (size: 100-130cm; 30%); big boy series: 8-15 years old (size: 140-165cm; 70%)


Product function orientation:


Sports, tourism, leisure, parties