Guangdong Province Hengrun weaving Industrial Co., Ltd.   

                                  company and brand introduction

our corporation:

Guangdong Hengrun weaving Industrial Co., the company is headquartered in Guangzhou, the production headquarters in Guangzhou is known as the back garden - Qingyuan, at the same time in front of the city of Shenzhen has set up R & D center and branch, through Hengrun's a gilded signboard and customer alliance, lush grass (JINGJINGCAO) sales network all over the world. Hengrun now has thousands of employees in the country.

our size:

was founded in 1996, the group currently has an area of 80000 square meters of modern industrial park in Qingyuan, under the garment factory, weaving factory, embroidery factory, printing factory, brand business center, foreign trade companies and other seven plate, into a set of clothing design and development, production, sales and import and export trade as one of the modern group company.

our business:

annual output value of 1000000000 yuan, the annual export volume of about 40000000 dollars, now the main group pushing the cyanine cyanine cyanine cyanine grass (JINGJINGCAO) Childrenwear and baby (JINGJINGBABY) infant equipment brand, provide all kinds of fashion clothing designed for 0-15 years old children.



 

we new Hengrun

Hengrun: the spirit of innovation and brand business continue to seek a breakthrough in the traditional, new Hengrun today has been extended, the new Hengrun will be a globally competitive brand enterprise.





our goal: let the cyanine cyanine grass flag every corner of inserted all over the world, let every child to become a beautiful angel. Corporate philosophy:





enterprise target: one hundred years of Hengrun, has a long history! The core value of

enterprise concept:  

customer success - is committed to customer satisfaction and success of

high efficiency innovation - the pursuit of speed and efficiency, focusing on the impact on customers and the company's innovative

accurate and realistic - that decision and business management based on

integrity - build trust and responsibility relationships

enterprise philosophy: open, balance, confidence, tolerance!

enterprise purpose: in order to explore the human dress culture keep on carving

to create the spirit of enterprise customers diligently strive after

for maximum interests: home to the company, the company is proud of to love, play to their maximum value, to create a new chapter in Hengrun!

enterprise style: rapid response, immediate action

marketing idea: the brand value of   the cause of the achievements of the

  chain;

the cyanine cyanine cyanine cyanine grass grass brand meaning:

(JINGJINGCAO) is a new gift Guangdong Hengrun group dedicated to the children, her design was praised as "children's clothing design in the field of a new language and thought".

Ching, grass of the elite; the grass, is a herbaceous plant, is green, thriving, a symbol of hope, meaning the new juvenile tenacious struggle, forge ahead.

green grass (JINGJINGCAO) is the child of tangible beautiful rhymes, scissors, stone and cloth is included, is refracted, earth and the mountain jungle magic paradise.

   

green grass in children's wear brand positioning   to  

;       element: the cyanine cyanine grass   (  JINGJINGCAO) the

service object: 3 - 15 years old children, height 100CM 150CM

design style: fashion leisure

fabric choice: to precision spindle cotton green main products:

soft elements of fashion, health, close to nature, Wu is the lively nature of children

price positioning: the price of mid-range of spring and summer;   29 yuan to 199 yuan; the autumn and winter of 39 yuan to 299 yuan.

product categories: apparel   90%: T-shirt, trousers, skirt, sweater, jacket, cotton jacket, jacket, down jacket;

class 10%: shoes, clothing, handbags, gloves, hats, scarves, socks accessories etc..  

spring and summer: around 200 items, including knitted woven accounted for 60%, accounted for 40% 

autumn and winter: about 200   the knitting accounted for 45%, accounting for 55%  of

woven; store image: comfortable original ecological concept store

advertising words: I love the cyanine cyanine grass < br>
              add color to your growth