Fujian Xinyi Garments Co., Ltd.   

                                  "watermelon taro" brand belonging to the Fujian new generation of Industrial Co., Ltd., Taiwan funded enterprises, but also one of the earliest China mainland investment in foreign enterprise.   the operation of "watermelon taro" brand of student stationery, children's activities since entering the market, well received by consumers, to become the industry's leading children's products business, its sales network throughout China and the Asia Pacific region.

is the extension of "watermelon taro" brand, the new generation of authorized Fujian Xinyi Clothing Co., Ltd in 1998, is engaged in the 3-15 year old "watermelon taro" brand's development and management. Products cover clothing, shoes and hats, fashion bags and other series products, by overseas high-quality fabrics, accessories, excellent workmanship, launched 500 variety of lovely children's clothing products to leisure, sports style every year. The excellent design talent and constantly introduce overseas and the design concept, has been the rapid ascension makes products, image and sales performance.

in recent years, the company uphold the "terminal is king, the strategic idea of creating value for customers", in various parts of China has established extensive distribution of deepening the management office, now in more than 20 provinces of Beijing, Zhejiang, Sichuan, Shandong, Henan, set up 16 offices and more than 300 stores, shopping malls college hall sales network.

"watermelon taro" brand since 1989 to enter the Chinese mainland, has received the relevant government departments, industry organizations awarded "China well known trademark", "most Chinese consumers favorite ten children's clothing brand", "famous brand of Fujian province" and other honorary.