Fujian Quanzhou Jiali children articles Co Ltd   

                 品牌诉求－ 追崇国内热情赛事,展示儿童健康、活泼、丰富多彩的美好童年生活又涵盖都市居家的时尚与修养,给儿童带来舒适、健康、美丽的时尚休闲、运动休闲、居家休闲; 品牌个性差异： 时尚与修养,简约与随意,热情与张扬; 核心竞争力 1) 最富感染力的文化品牌 2)引导儿童着装文化的产品资源 品牌核心价值：倡导儿童情景着装文化;提供儿童衣柜星级服务;打造中国童装大众品牌; 目标市场： 1)以中原为轴心,向北向南扩张 2)中等城市为主 3)以地级工薪为主 4)专柜或店中店为主 专柜个性化的定位： 品牌形象是消费者怎么样看待你的品牌，它反映的是当前品牌给消费者的感觉。 Adhere to shape the unified image of well-known brands at home and abroad is the pursuit of life, a hundred years unbeaten brand, is to establish a distinctive image brand! The happy life unique brand concept leading children dress noble taste; long-term adherence to the unified brand publicity, to break from the depth and breadth of strengthen the propagation velocity and the reputation of the brand sense. (props, the first door, shopping service, product display, POP must be the implementation of uniform standards.