Children's clothing factory small Peas   

                                  Potter bear brand China ten children's clothing brand - Harry introduced the



brand style: fashion, leisure, vitality, personality.

consumer object: age 1-15 years old (height 80cm 150cm) the pursuit of fashion, healthy living fashion children.

brand mission: to respect, care for children and the concept of healthy and fashionable dress to all the parents and children

brand target: let every child becomes lively and confident air, have their own ideal, has the rich inner, rich feelings, Hao Ran's upright, unforgettable proud memories of childhood!

brand culture: the health of children dress = the responsibility of the parents and small Peas mission

brand service concept: sincere, sincere, loyal

brand advertising language are: my personality, my childhood I am happy i!

business philosophy: quality first, Seiko secret agents, innovation and excellence, and strive to perfect.

product positioning: high quality, multi level high school low price, to moderate consumption price based, attractive to low-cost, high priced lay brand, to meet a variety of different income levels of families. The product structure of

:

:     leading style fashion leisure                 40%

:     auxiliary style fashion movement                 30%

      romantic fashion;;           30%

features:

the target consumer group positioning in the 3~15 year-old imaginative and expressive, the pursuit of fashion, healthy living fashion children.   "Harry Potter. The bear" product price positioning in the high-end, adapted to the current 95% domestic regional and city sales. Brand of "environmental protection, health, fashion, personality" as the tenet, advocate "respect, responsibility, service, innovation" concept, pay attention to environmental protection and the choice of fabric texture, is keen to use cotton, hemp, silk, cashmere and natural environmental protection material, new fabric is good at to Lycra, Uganda yarn, acrylic fiber rich the texture of the clever use of color, the pursuit of harmonious beauty, beauty of language, the production program perfect price preferential and reasonable, clothing, clothing with superior quality noble, let more children to enjoy childhood fashion, free personality.