Guangzhou Honglin Trading Co., Ltd.   

                                  Guangzhou Honglin Trading Co., Ltd is a professional brand women's clothing company limited liability company a collection of R & D, manufacturing, marketing and service in one of the. Owns two brands "MC  LIN"   "SWEEWE", was founded in 1998 and 2005, respectively;

SWEEWE -- the source in the fashion capital of the French, meaning "Super  beautiful  designs  expose  your  Exception beautiful, unique interpretation of self", in the fashion capital of many of the classic design become an independent school, after the changes of the times and continuously emitted a unique attraction.  

    Mr James.L as a brand owner, 1998 in France since the establishment of the company, has been committed to the fashion culture communication, advocate the new fashion lifestyle, urban women to create the modern fashion, glamour myriad fashion image.  

    early in 2007 in Guangzhou City, the establishment of trade representative office, then set up the Hong Lin Trading Co. Ltd. in 2008 in Guangzhou City, in order to adapt to the rapid development in the Chinese career needs.  

        just a few years, brand wind development, products with good image, fast response, high price, to the center of France, a best-selling European Union countries, to gradually establish a good brand reputation in the market, the company spirit of "elegant and noble, simple and modern" dress "spirit, combined with the design concept of fashion, modern, concise", will be the European fashion and oriental culture com. The style of the product not only has the European romantic and elegant, and the integration of Asia's simple and clean, elegant with elegance, and contains the China traditional culture. Design style, both has the Eastern feminine charm, also combines elements of the new international trend, fresh and simple, smooth and elegant, modern city female image contrast of beauty and independent.

brand is often on the trend of the controversial topic as the brand elements, unfolds the feminine personality flowing beauty, sexy interpretation of life. Bold subversion inherent in other brand product strategy, the design with the consumer mentality is changing. But its purpose is to keep the soul of the brand. Its unique taste and life style design makes the brand in the huge tide of life market, located on the top of the place. The company by virtue of professional fashion design, exquisite and advanced technology, excellent quality, strong production strength and accurate fashion positioning, pragmatic and enterprising spirit,   will make the brand under the company flag has become an international trend in fashion, the trend of the brand.

        company's products to the production process, fine and elegant unique color combination, novel style, smooth model lines, embodied knowledge of women's fashion movement, the pursuit of exquisite life clothing concept, reveals the life changing, economic independence, self-confident ideology.

, background of the brand

brand impression:   aesthetic atmosphere, lovely

brand conception: Heli Tingting,   the spirit of fashion

brand appeal:   refined extraordinary, sexy and elegant

unexpected experience, unique exciting < br>
brand declaration:   let the product to speak, by word-of-mouth popularity, quality to win the market.

two, brand positioning:

1, age positioning sales age 25~30 years practical operation location: age 20~40

2, brand style positioning: will the fashion sense, perfect combination of leisure elements in fashion by emphasizing the following four points: design   is

A. when the contour of Europeanization;

B. segmented   novel concise; details of the deal with  

C. exquisite;

D. rich and diverse combinations to interpret the occurrence generation will be women in the workplace wisdom mature, confident and independent, in the life of the romantic elegance, exquisite and touching different aspects of personality.

3, the target population Description: the main target for: born before and after 70 years, between the ages of 25~40 years of professional women, they received a good education, most as a modern society, life and stable economic base white-collar elite, they follow the social development the step, in the work area is in the independent self survival, struggle consciousness as the driving force, and constantly improve themselves; in life, they love life, enjoy life, know how to treat their own, still retains a girl's feelings, desires and of good things.