Shang Ze (Beijing) International Fashion Co., Ltd.   

                                  company profile:

Shang Ze (Beijing) International Fashion Co., Ltd. was founded in 2008. Shang Ze "Shang" refers to the meaning of fashion, "Ze" refers to the tilt of the meaning, but the meaning here is the melody and rhythm, "Shang Ze" to seize the fashion melody, hold the development trend of pulsation. "LAI Lai" in China ladies market has relied on its smooth lines, exquisite craft, fabric color and texture characteristic, coupled with the 3D draping type version of excellence, from society and recognition of the broad masses of customers. Company in a professional team, advanced equipment, strict management, and strive to create "LAI Lai" has become a well-known domestic brand women's.



brand introduction:



brand source: "LAI Lai" is a fashion brand still Ze companies pushing. "LAI Lai" righteousness "favor". In the heyday of the artistic style of the magnificent, created the modern minimalist luxurious and gorgeous, "LAI Lai" with its unique style positioning by modern elegant female esteem and pro gaze! It emphasizes the design idea of the perfect fusion of art and fashion, it tells the story of an elegant, noble, unique and high quality of life attitude.



style: in the design is mainly embodied in simple, elegant. Add fashion element profile, smooth lines, the use of manual decorative art of exquisite, create a design style fashion highlights the individuality, reserved implicitly boosting. "LAI Lai" design style stable, smooth shape, excellent workmanship, modern women show aspiration and the pursuit of quality of life.



target consumer group: "LAI Lai" customer groups for 25 to 45 years of age, female urban fashion, they are unique and the subjective aesthetic ability and keen fashion sense.



is wearing occasions: comfortable office romance casual fashion street, elegant and pleasant meetings, commercial negotiations spiritual wisdom, are "LAI Lai" clothing display platform.