the
company: "parents are their children's first teacher, the family is the first school" -- in the five thousand years of Chinese civilization, China family culture has always been the paradigm of human emotions. Now, the frequent family contradiction, parent-child conflict, young and old generation gap and other social phenomenon, the Chinese nation culture has been the impact of parental.
in recent years, the State advocates building a "harmonious society" -- "family harmony, family harmony" has become a mainstream advocated! But due to the one-child policy since the China -- children at home has been attracting parents elders care, and the emergence of adults today social, tourism activities have become more frequent and lively children, smart figure......
, the social demand for "parent-child cultural dress" was also further push up!
Company Profile:
, based on this, after the deposition and accumulation of "family culture" for nearly ten years, dear is clothing company by a single foreign trade exports to the leading operation mature brand, establish a "decisive dear is parent-child fashion" brand to enter the market.
in the past ten years, the chairman of the company to "explore the spiritual, cultural heritage" created for the purpose of: "dear
is"
"brand of parent-child attire brand is dear", from "dear is in, do not go on a long journey". To highlight the "family", "family" culture.
dear still dress in order to promote family harmony, warm family, increase the baby a sense of belonging, as the main design thought, through the parent-child garment Ze guide the modern people to explore the freedom of the soul as the direction, to build and to create a warm home for the purpose, to inherit the Chinese model and erected on five thousand years of civilization of Chinese parenting culture.
brand positioning: parent-child outfit is mainly by 2 - 13 year old daddy mommy, children and 80 personality as the main consumption.
design style: Korean fashion oriented style, the fabrics of cotton based, specific style is divided into: holiday leisure, fashion party clothes, weekend sports. Through the same color, or the same style, to guide the parents and children to wear the same clothes, play games with children, and the children closer distance. Not only can express parent-child loaded "We are family" close the deep affection, and parents can have a "child" addiction, review a long lost innocence
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