Beijing Jiahua Yongji Trading Co. Ltd.   

                                  Cottiny (Katini) brand adhering to continental Europe jewelry design philosophy, combined with the concept of life style, experience joy, fun, sweet and unique aesthetic taste. Naturalism Scandinavian style design and environmental protection of raw materials used, design is full of imagination and rich color change make jewelry walking in the trend of cutting-edge. Through the five different ways of perception, Cottiny brand show sweet, fragrant, create my world only I. At the same time, the brand also can better share all the happiness of love and friendship.  



brand image:

fun, convey sweet love, also have the rich imagination of  



 

brand concept: 1 ideas: personality, taste jewelry  

2 ideas: way of life embodies the jewelry  

3 concepts: fashion jewelry  

concept 4: naturalistic jewelry  

5 ideas: well hand made jewelry consumption target:   18-35 years old



consumer groups:

Cottiny main consumer groups in the age of 18 ~ 35 years old age women. Very popular with those personality, the pursuit of happiness of women welcome.

in which the student is generally in the senior high school students to college student population, access to customers 60% of the total, the actual purchase ratio is about 40% in.

young white-collar crowd is more than accounted for the entire purchase and access to 80% of the total.

flow in many places in the guest, will form a plurality of ages visit and purchase.



product positioning:

imported brands, foreign design and manufacture, the general price   price range: 99-600 yuan;