Guangzhou Yifei Co. Ltd.   

                                 



    origin about Baer; Baer; BEIER European top leather products elegant angel, always adhere to a simple way to express classic, with noble character as a gentleman.

    BEIER Baer design does not pay attention to external modification of luxury, and careful carving connotation; not the pursuit of curry favour by claptrap vision, and the use of reason, comfortable elements to make leather and complement each other, to create a classic and popular, characteristics and movement of the harmonious beauty; he does not agree with exaggerated features, and adhere to the source from the precipitation of a truly elegant. His simple style without losing the characteristics, embodies the taste in detail.

    BEIER Baer brand culture to cater to the high taste of men, connotation, not sedulous express themselves. BEIER leather goods and not to show off their wealth for the purpose of. The emergence of





    Duke of Normandy in 1066. William succeeded to the throne, established England aristocracy, over the centuries, the British tradition with the noble aristocratic descent.

    the Baer family had long for the British Royal custom finished leather, after the end of World War II from Northern Ireland moved to the capital city of Belfast in London, in 1948, the Baer brand was born in this. Then in the effect of family background, Baer leather brand culture development, and long-term immersion in the rich cultural and artistic, creative inspiration is excited, the first series of a launch is deeply welcome, family enterprises continue to grow and develop, until the BEIER leather brand culture era. Leather BEIER leather is very sophisticated, all leather series are selected fabrics, make three-dimensional cutting, high taste of men to cater to the requirements. Process design of first-class cowhide and refined, subtle details reflect the BEIER men's leather charm. BEIER design of finished leather has a noble, elegant nobility.





    first-class leather leather (selection of world top leather tanned cow leather, sheep leather, crocodile leather) version of a first-class design (synchronous Europe elegant design, Hongkong engraving) class cut work (experienced cobbler master are eligible for the sewing Baer bag)

    BEIER Baer leather goods are the use of high-grade leather making, is because in the leather product design at the beginning, is a father to son's value concept, to ensure that products can be durable. The development of





    in 1980, BEIER has been in various European city to open new stores. With simple, fashionable style and be without rebuke quality, BEIER has become a model for business casual leather goods brand. With the brand influence growing, BEIER also began to focus on the new market.

        1997, BEIER brand officially in China registered trademark, all in China marketing preparations. In 2007, BEIER brand officially landed in China market, and set up a design studio in Hongkong Chinese, especially pay attention to the study design, people use habits, and collect the European tradition of classic, with superb technology and leather culture contained in China plot, Baer men's leather series soon get the middle class and upper class people's recognition and favor, just two years time, has opened a number of stores and specialty cabinet in the Chinese mainland.