Guangzhou Huichen Leather Co., Ltd.   

                                  Guangzhou Huichen Leather Co., Ltd. was founded in 2003, is a collection of men's and women's casual bags, wallets, belts, stereotyped package, gift boxes and bar series of product design R & D, production and sales, brand promotion as one of the professional well-known leather company, its chain stores amounted to more than 500, have their own showcase factory, two straight camp leather factory, more than 60 Co leather factory. With a professional R & D and production mechanism and information center in Guangzhou headquarters, a total area of twenty thousand square meters. With rich experience accumulated over the years,

Guangzhou Huichen Leather Co., Ltd., with "product process fine, reasonable price, excellent brand service, unique mode of operation to" let the brand quickly won the domestic market. And become one of the most popular leather brand.

company to "promote humanity management" as management policy, employees, customers, companies, suppliers and social win-win business philosophy. "Honesty, innovation and enterprise reflects the growth of true love" spirit of enterprise. To build a high level team, high standards of service, quality products, to create the domestic first-class brand leather industry enterprises.

Ma Thacker brand story:

sanlu  Bismarck (seno • Ma Thacker) is a medieval European famous Paladin, his conquests, the illustrious military exploits, in the European aristocracy history left a thick one. In 1972, young ma Isaac descendants of hilda  Bismarck (Hilda • Ma Thacker), in order to commemorate the great ancestors, to sanlu  Bismarck image as the main body, decorated with Bismarck family name, as his trademark, began to enter the military equipment, in the French champs leather fashion industry and successfully enter the European high society ladies gentlemen, become the most love.

2002 years, Ma Thacker Asia Pacific Design Center Location Chinese Hongkong, started the brand's trip to the east.

2003 years, Ma Thacker and Guangzhou Hui Chen leather Limited partnership. Hui Chen leather from the French horse Thacker authorization, inheritance, romantic, Ma Thacker concise the core of the personality style culture, the communication to the public of the European fashion trend, began to spread the horse Thacker leather goods brand road in the China district.



brand positioning: brand

BISMARCK brand positioning for white-collar workers, civil servants, teachers and business people to create highly personalized style.

brand personality: low carbon, energy, personality, full of self-confidence.

the target consumer group:

• 25 - 45 age group (white-collar, relates to a fixed income, the pursuit of personality of young people).

• 30 - 50 age group (successful in their career, the chill).

series

and series

A: big confidence, urban fashion, for the love of random people, personality, self-confidence and vitality and to build. Product design, simple fashion style, Chang lead free, casual nature

B: full leather Handmade use product, from material to molding, each production process are required to refine on.

handbags series

business, work, shopping, follow one's inclinations, handbags series design styles rich, strong practicability, suitable for all kinds of people, men and women wallet purse series



series for the company's flagship product series, its design style is abundant, full leather making, beautiful Nai, belt series has always been the favorite of consumers

belt series

made of leather by hand, using a wide range of people, both the youthful vitality of the male and female students, or the fashion trend of young people, or a successful and mature business celebrities,

can find a suitable dress collocation belt.