design first is rational, then there is the so-called "
design" Author: Little Tibetan brand vision design   design director   - license;;
for a long time, in people's consciousness, and art design is always tied together, in fact this is a conceptual error. There is a saying that good "art trafficking is ideal, design of trafficking is thought". The two are different in essence.
we believe that artistic creation is the artist's own feeling and ideal through the superb skills into works of art, the work itself is artistic creation value. It reflects the era background, thought-provoking, artistic or is an expression of beauty. The design of
is different, it is the first reason, then there is the so-called "design". We can only see the design representation, it is not the beginning of the design, not the results of the design, we can say it is only a link, a link.
Market Research:
we think design is first to do survey work, both to collect customer information, more to collect the industry information and the information of competitors, for a change, the social political economic social form and fashion trends and so on will always care, have insight and sensitivity, which can be the enemy. Think big, start small, this is a design premise and necessary preparations.
scientific analysis:
you know the information more fully, consider the problem will be more considerate. There are many scientific problems for analysis, design and analysis method is concerned, we have our own one's own knack in, here you can introduce new concepts: from clear to fuzzy to clear, is so simple, we can look at "Enlightenment".
find the direction, determine the target:
this is a why question of fighting, must not be ambiguous, it is our design direction, is designed to achieve the purpose, we can not muddle headed to war. For example, we want to design a for rural market of domestic commodity packaging, our goal is to make this people have a desire to buy, and then buy the product, this is the purpose of. As a designer, the design is such a package we do, if we design a high-grade packaging a internationalization, no matter how beautiful, it has gone wrong, because he does not know the operational purpose.
put forward the concept of
determine the direction and goals, here's how to achieve it. We have to do now is to simplify complex issues, put all the power used in small area, even a little, to do so is easier to achieve the purpose of. Therefore, at this time to put forward the so-called "concept". This concept is that we solve the problem, the general programme to reach the goal of.
creative design:
that seems to be the community generally believes that the designer's work, but see above, all the work which is not a designer, is also not all his value. Here at
design appears to be over! In fact, there is the most important one annulus, it is designed to achieve its objectives to achieve it?
to collect the feedback information:
although it is not a designer or design company to complete, but it is still a part of the design, it is a measure of the success of the design information and data. The design should be based on the information and data to determine if you need to make further adjustments, or OK, or need to come again.
short, design is the designer to achieve some functions and business for the purpose of a series of thinking process, and it is seen by everybody part thinking only the superficial phenomenon and the external part. They should not be called "works", but should be called the "case" is more appropriate. And we can see the visual part and not its value, its function reached or commercial purposes is the existence value.
nature after millions of years of evolution, the flowers, the flowers are so beautiful and fragrant, attracts the bees to gather honey, honey and bees also for the flower has been pollinated, and then make the plants thrive, the more beautiful and fragrant flowers more likely to get patronage can bee, which is not design?
say you may have a clearer understanding of design. We think, the design is rational, is a scientific method and law, is limited, is the need to achieve the purpose of other aesthetic outside of a powerful and unconstrained style, is not the.
point of Tibetan in the design of long-term practice, deeply aware of this point, and gradually formed a relatively complete scientific operating method. We believe that design is just like in the creation of a flower, for what kind of flowers do not depend on our aesthetic, but rather whether like bees.
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