Hangzhou Tianxiang marketing planning Co., Ltd.   

                                  do not do the brand sales and by way of doing sales by brand way, is the difference between trees and grasses. The same amount of sales, the future impact is not the same. Just like the grass and trees, when trees or saplings, grass and tree seedlings can be generally high, but the difference is the growth in the future, the saplings would one day grow into towering trees, and the grass is always only the grass height. Maybe the grass to be easier than the tree planting, afforestation can even Ze and later.

    to do the brand does not mean not just sales, the future don't harm healthy sales, market sales. Focus on brand management, is nothing more than doing sales at the same time to consumers to leave a good impression.

    in reality, one side we can indeed see the brand and sales of conflict. But, "brand" and "to the sales", even if there is a conflict, only temporary, does not exist fundamental conflict; "brand" and "no sales", healthy and unhealthy for brand sales, that is absolutely irreconcilable contradiction.

    of course there is also a case worthy of attention, that is the radical way or unrealistic way of brand management, which leads to conflict between the brand and sales. The reason why many companies suspected of brand and sales if there are conflicts, often because they are popular among those who counterfeit brand, false plan. The results.

  the same is the shark's fin, a different approach, taste completely different, you can't because you encounter cooking is not in place of the cook, the entire world of shark's fin criticism. Is also a good tea, different water, different cup brewed out feel completely different, because you don't drink cold water brewing Green Tea, lose confidence to all Green Tea.

    if the enterprise is in the position of great business, rather than short-term operation, can be sure that the brand is the only way out, unless you only do OEM. The natural circulation through the wholesale market sales or profit space will become smaller and smaller, will also live a more difficult.

      enterprise need brand like life need sunshine as a matter of course. Whether the brand is obviously marketing truth! Today's market is the theme of war between King and king, between the brand and brand contest. How the brand on the steps? How to win in the brand in the jungle? This is the core topic, marketing industry should pay attention to planning at present!